Comments on: 2009 Lead flow for online schools http://www.forprofitedu.com/2009/01/2009-lead-flow-for-online-schools/ Wed, 11 Jan 2012 20:01:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Heather Cornell http://www.forprofitedu.com/2009/01/2009-lead-flow-for-online-schools/comment-page-1/#comment-14 Heather Cornell Tue, 10 Feb 2009 15:46:36 +0000 http://forprofitedu.com/?p=9#comment-14 Lead flow may be up, but the real question is, how are conversions? There are more schools dipping into the internet lead gen space, including the traditionals and for-profits. Schools are resorting to outsourced call centers to pre-qualify because such a high percentage of the leads are "junk". Two groups I'm working with are trying new lead generation strategies to try to combat the crowding in internet lead gen. Their success will offer hope for colleges and universities for new ways to attract student prospects. Lead flow may be up, but the real question is, how are conversions? There are more schools dipping into the internet lead gen space, including the traditionals and for-profits. Schools are resorting to outsourced call centers to pre-qualify because such a high percentage of the leads are “junk”. Two groups I’m working with are trying new lead generation strategies to try to combat the crowding in internet lead gen. Their success will offer hope for colleges and universities for new ways to attract student prospects.

]]> By: Hans Wilsdorf http://www.forprofitedu.com/2009/01/2009-lead-flow-for-online-schools/comment-page-1/#comment-5 Hans Wilsdorf Fri, 30 Jan 2009 21:21:08 +0000 http://forprofitedu.com/?p=9#comment-5 Yes, January is strong as usual. But why? Is it because schools have a fresh budget to play with? Is it because they have aggressive start goals to meet in Q1? Is the extra volume due to an increase in supply or actual demand (interested students)? And if it is the demand (which is a better indicator than supply in this instance), is it truly plausible that every single year, the target market increases by 10%, or are more drawn to inquire on lead source sites by 10%? These are all important questions we're trying to answer internally. There will be Also, will 2009 be that great a year for lead sources as "lead scoring" with intent to right price becomes more prevalent? I will include my thoughts on a follow up post regarding lead providers and hope to answer some of the questions above. As far as the methodology behind any kind of "true demand" vs. volume forecasts, I'll be looking at mostly organic traffic for individual schools to take away the evil factors of lead caps and lead fraud, or multi-school inquiries from the equation. Yes, January is strong as usual. But why? Is it because schools have a fresh budget to play with? Is it because they have aggressive start goals to meet in Q1? Is the extra volume due to an increase in supply or actual demand (interested students)? And if it is the demand (which is a better indicator than supply in this instance), is it truly plausible that every single year, the target market increases by 10%, or are more drawn to inquire on lead source sites by 10%? These are all important questions we’re trying to answer internally. There will be

Also, will 2009 be that great a year for lead sources as “lead scoring” with intent to right price becomes more prevalent? I will include my thoughts on a follow up post regarding lead providers and hope to answer some of the questions above. As far as the methodology behind any kind of “true demand” vs. volume forecasts, I’ll be looking at mostly organic traffic for individual schools to take away the evil factors of lead caps and lead fraud, or multi-school inquiries from the equation.

]]> By: edman http://www.forprofitedu.com/2009/01/2009-lead-flow-for-online-schools/comment-page-1/#comment-3 edman Thu, 29 Jan 2009 22:48:00 +0000 http://forprofitedu.com/?p=9#comment-3 yes, we are up in volume thus far. Another good January, I think it will be a good year yes, we are up in volume thus far. Another good January, I think it will be a good year

]]>