2009 May | ForProfit EDU

Have you noticed some big EDU brands taking over search volume?

May 22, 2009 By onlineedu Leave a Comment

Have you noticed the change in search engine result over the last 2-4 months? When using google the results when searching with some of the major industry search terms now display brands. It seems brands have taken top position over many of the vendors. Check out online degree & online degrees, you will see UoP in the one to three spot where a year ago these positions were dominated by the lead providers. There are many speculators & conspiracy theorist out there giving their thoughts as to why. Some say google is rewarding those big firms who spend lots on PPC search, others claim it’s because the brands are the good results/best match. Whatever the reason, it’s clear that Uop and some others are receiving tons of new found and free traffic which will result in low cost enrollments.

Filed Under: Uncategorized Tagged With: acquisitions, admissions, apollo, career colleges, career education, counter cyclical nature, education industry, education lead generation firms, educational marketing, for profit education, forprofit colleges, non-profit vs. for profit, student marketing

Did April buck the seasonality trend?

May 22, 2009 By onlineedu Leave a Comment

For the last 7 years the lead flow and search volume have followed a distinct trend of seasonality. This year however April has appeared to buck the trend on search volume. April EDU traffic has surged in many of the top edu related terms, when it normally would have begun to fall off. If you look at the year over year volume you usually see a strong Jan-mid-March then a continued decrease from the end of March though the end of July. This has not been the case this year. Will may fall off the cliff or continue to set a new trend. Is this driven by the economy..has the lack of jobs for new grads pushed them to reconsider continued education?

Filed Under: Uncategorized Tagged With: admissions, apollo, career colleges, cost of tuition, counter cyclical nature, education industry, education lead generation firms, educational marketing, for profit education, forprofit colleges, non-profit vs. for profit

Reminder CCA’s online registration ends June 1

May 14, 2009 By onlineedu Leave a Comment

For those of you who are looking to attend the CCA Annual conference this year you may want to register soon. The online registration ends June 1st and the price also goes up. Heres a link: http://www.ccaconvention.org/

Filed Under: Uncategorized Tagged With: career colleges, career education, education industry, education marketing, educational marketing, for profit education, for-profit, forprofit colleges, non-profit vs. for profit, student marketing

April search volume holding strong

May 12, 2009 By onlineedu Leave a Comment

Check out the April search volume: http://www.forprofitedu.com/marketing-firms/search-volume/april-2009-search-volume/

Filed Under: Uncategorized Tagged With: apollo, career colleges, ceco, coco, education marketing, Educational Attainment 2008, educational marketing, for profit education, For-profit Education, forprofit colleges, in-sourcing vs. outsourcing, non-profit vs. for profit, student marketing

Educational Attainment of the Population 18 Years and Over, by Age, Sex, Race, and Hispanic Origin: 2008

May 12, 2009 By onlineedu Leave a Comment


Table 1. Educational Attainment of the Population 18 Years and Over, by Age, Sex, Race, and Hispanic Origin: 2008
(Numbers in thousands. Civilian noninstitutionalized population /1.)

All Races	Educational Attainment
	Total	None	High school graduate	Some college no degree	Associate’s , occupational	Associate’s, academic	Bachelor’s	Master’s	Professional	Doctoral
Both Sexes
.18 years and over	224,703	824	69,480	44,168	9,016	9,573	40,070	14,893	3,009	2,485
..18 to 24 years	28,398	47	8,296	10,356	608	799	2,511	128	17	14
.25 years and over	196,305	776	61,183	33,812	8,408	8,774	37,559	14,765	2,991	2,472
..25 to 29 years	21,057	30	6,017	4,109	834	1,054	5,012	1,227	181	57
..30 to 34 years	19,089	40	5,280	3,287	873	956	4,409	1,565	309	210
..35 to 39 years	20,733	40	5,586	3,623	967	1,072	4,695	1,865	375	268
..40 to 44 years	21,399	68	6,454	3,576	1,054	1,065	4,509	1,641	318	270
..45 to 49 years	22,701	84	7,297	4,021	1,138	1,140	4,380	1,592	349	282
..50 to 54 years	21,234	106	6,772	3,661	1,078	1,107	4,051	1,689	395	245
..55 to 59 years	18,371	74	5,589	3,302	844	900	3,462	1,679	344	316
..60 to 64 years	14,931	69	4,632	2,710	603	619	2,634	1,377	268	289
..65 to 69 years	11,165	61	3,904	1,844	379	335	1,568	842	155	231
..70 to 74 years	8,423	79	3,095	1,262	231	221	1,063	514	92	133
..75 years and over	17,202	126	6,560	2,417	406	305	1,776	773	206	172
Male
.18 years and over	108,862	396	34,048	20,735	4,111	3,980	19,102	6,920	1,888	1,631
..18 to 24 years	14,392	29	4,557	4,925	268	387	1,060	34	11	3
.25 years and over	94,470	367	29,491	15,810	3,843	3,593	18,042	6,886	1,877	1,628
..25 to 29 years	10,721	16	3,423	2,058	417	432	2,305	475	69	24
..30 to 34 years	9,489	17	2,933	1,539	407	423	2,060	623	150	110
..35 to 39 years	10,291	20	3,004	1,844	433	454	2,170	819	213	152
..40 to 44 years	10,589	43	3,387	1,620	503	404	2,082	790	186	172
..45 to 49 years	11,165	49	3,796	1,803	514	428	2,034	789	214	196
..50 to 54 years	10,374	65	3,438	1,751	509	448	1,931	691	266	155
..55 to 59 years	8,929	39	2,462	1,609	390	401	1,784	830	244	206
..60 to 64 years	7,150	22	2,002	1,261	289	287	1,398	703	186	199
..65 to 69 years	5,238	23	1,606	824	171	155	841	452	122	180
..70 to 74 years	3,740	31	1,156	537	98	92	570	291	74	100
..75 years and over	6,785	40	2,283	965	112	68	868	422	155	134
Female
.18 years and over	115,841	427	35,432	23,433	4,905	5,593	20,968	7,973	1,121	855
..18 to 24 years	14,006	18	3,740	5,431	340	412	1,451	94	7	11
.25 years and over	101,835	409	31,692	18,002	4,565	5,181	19,517	7,879	1,114	844
..25 to 29 years	10,337	14	2,594	2,051	417	622	2,708	752	112	33
..30 to 34 years	9,600	23	2,347	1,747	466	533	2,349	942	158	100
..35 to 39 years	10,442	20	2,582	1,779	534	619	2,526	1,046	163	116
..40 to 44 years	10,810	24	3,067	1,957	551	661	2,427	852	133	99
..45 to 49 years	11,536	35	3,501	2,219	625	712	2,346	803	136	86
..50 to 54 years	10,860	41	3,333	1,909	569	659	2,120	998	129	90
..55 to 59 years	9,442	34	3,126	1,693	454	499	1,678	849	100	110
..60 to 64 years	7,781	47	2,630	1,449	314	332	1,236	674	82	90
..65 to 69 years	5,928	37	2,297	1,020	208	180	727	390	33	51
..70 to 74 years	4,683	48	1,939	725	133	129	493	222	18	33
..75 years and over	10,417	86	4,277	1,452	295	236	908	351	51	38
Footnotes:
A dash (-) represents zero or rounds to zero.
/1 Plus armed forces living off post or with their families on post.
/2 12th grade no diploma are included in this category.

Source: U.S. Census Bureau, Current Population Survey, 2008 Annual Social and Economic Supplement
Internet Release date: April 2009

Link to data: http://www.census.gov/population/www/socdemo/education/cps2008.html

Filed Under: Uncategorized Tagged With: career education, counter cyclical nature, education industry, education lead generation firms, Educational Attainment 2008, For-profit Education, non-profit vs. for profit, student marketing

Low cost/tuition online schools…they have been growing, what are your thoughts of long term prospects?

May 7, 2009 By onlineedu 3 Comments

There have been a number of entrants into the online degree space whose tuition are at significantly lower price points than the majors. Some of these have seen tremendous enrollment growth over the last year to two. In addition, they have remained (in many cases) extremely profitable. What are your thoughts on these low price providers? How do you think they will fare long term? Will they be able to continue to grow with the high marketing/lead costs?

Filed Under: Uncategorized Tagged With: Add new tag, apollo, career colleges, career education, ceco, coco, corinthian, cost of tuition, education industry, education lead generation firms, educational marketing, For-profit Education, grand canyon, non-profit vs. for profit, tuition reimbursement

Growth continues to look strong in for-profit industry

May 7, 2009 By onlineedu Leave a Comment

After speaking with many analysts and marketers it seems like the positive growth is continuing into the second quarter. Lead volume & enrollment growth seem to have continued from the first quarter. Lots of continued interest in investing into the for-profit arena is always a great sign. The only negative area has been the stock prices for many of the public’s. Are you seeing the same continued growth.

Filed Under: Uncategorized Tagged With: apollo, career colleges, career education, ceco, coco, corinthian, educational marketing, govt taking over financial aid, non-profit vs. for profit, student marketing

EDU stocks trading at low prices & multiples

May 1, 2009 By onlineedu Leave a Comment

Take a look at the EDU stocks, now looks to be a good time to buy in at good prices and at multiples as low as they have been in a while. With all the bullish discussion of late the EDU sector has taken a hit. With people/investors being short sighted and thinking, hey if this is the beginning of a recover, we need to get out of those counter cyclical edu stocks now as they will surely go down… Our thoughts are with what Samuel Clemens once wrote: Let us be thankful for the fools, but for them the rest of us would not succeed! Sure the sheer volume of the selling and shorting may bring these stocks a little lower, but watch them continue to grow, continue to be profitable, and continue to be strong companies…. and ultimately their stock prices will continue to go higher.

Filed Under: Uncategorized Tagged With: acquisitions, apollo, bridgepoint, career colleges, career education, ceco, coco, corinthian, cost of tuition, For-profit Education, govt taking over financial aid, grand canyon, non-profit vs. for profit