April 2009 search volume suggested a unique break from the tradition of seasonality of consumer demand in the education sector. April traditionally starts the downtrend of demand that would generally continue downward and not pick up until August. But this year 2009 April bucked that trend! After discussion with numerous people who follow the EDUmarket the common thought was that the current economic cycle has resulted in a continued increase in consumer demand for a degree or continued degree enhancement. Was this a new trend for demand? Or, was April just an abberation?
Well if the May results have any indication, it looks like a new trend and continued demand increase. May proved to be yet another exceptional month for EDU search Volume. In fact, and in many of the key for profit EDU terms May has beat out all other months over the last year…
The only exception to this trend is the school name keywords, here April still led the way with the greatest volume for most and January for some of the big names.