May 25, 2013

Where do opportunities for innovation exist in education in the new decade?

Repost from our linkedin group…much more there join the group by clicking the linkedin button top right of website.

The tradition classroom is changing. People have ever increasing demands on their time. Finding new ways to deliver a traditional education is a growth area for innovation in education.

Textbooks are continuing (and need to continue) to move into electronic formats and to digital device usage by faculty and students–such as Kindle and Sony Reader or Kindle for PC, etc.

It appears as if both of you are in agreement that the mode of delivery is the key place for innovation. I definitely agree that the mode of deliver will be extremely important. However, I believe strongly that access is only the first phase of the education revolution and that a second phase will include a combination of access and quality in terms of the level and types of educational opportunities that are afforded using these new methods.I believe that the area of remediation for the large number of students who are currently not able to obtain a high school diploma holds promise. In addition, there will also be opportunities in regard to those who are seeking a post-secondary education but who do not have the necessary skills to do so. A third area that ties in to both your idea of service delivery and the idea of access to content is the need for providing new methods and also increased access to quality curriculum (at an affordable price) for those who are choosing to home school their children. Delivery methods in the form of on-line programming has already made more diverse resources available to parents. However, there is is need for these parents to receive more and better options for receiving a standardized curriculum that can ensure that they are meeting quality indicators as highlighted by colleges and universities.

All of this being said, I think that access to digital is one way to deliver content while improving quality. Delivery of textbooks using this medium will definitely save schools money, time and resources. However, if we can also deliver varied types of content in more updated and non-traditional ways using digital media then that takes it one step further. With this in mind, I believe that the digitizing of actual teaching in such a way as to tie in immediate feedback in the form of assessments is the next big wave. While I do believe that there is no replacement for a real life human being, the fact of the matter is that schools currently teach to the middle leaving many students fall behind. This lends itself to remediation as being the area where opportunity exists. After that we can begin to look at challenging those that are on the high end although I am noticing that these students are gaining greater access to distance learning courses offered by colleges and universities (and only time will tell if that fills this area of need). Regardless, we will need to think outside the box to provide digital teaching opportunities.

Any thoughts?

 

To add to my previous post, role playing programs, situational lessons, traditional curriculum and assessment that all respond to the needs of the learner all have possibilities under this umbrella. If there is an interactional component then it will work (think Wii). I also believe that distance education that enables students to solicit responses from a teacher and/or other students that are in another part of the globe (think Cisco commercials that ran repeatedly during the Championship Bowl game) all fit the bill of increasing opportunities for those who have traditionally fallen through the cracks or who are being home schooled. The combination of new and varied delivery methods (as you indicated) along with the ability to deliver increased levels of complex educational content is the key in my humble opinion.

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Admissions reporting a surge of students telling them Obama is going to pay for school…

More & more we hear from admissions people that a continuing trend of students coming in and telling them that the don’t expect to pay for school and that Obama is going to pay for it… This is a sign of a growing problem, much of which is being driven by the marketers. Do you know how your schools is being marketed?

 Take a look at this and let me know what you think (copy and paste if it does not appear as a link):  http://www.aralifestyle.com/article.aspx?UserFeedGuid=245a1190-1c3c-47aa-b51b-48f7b10be5ee&ArticleId=2507&ComboId=8228&title=Obama-will-give-you-2-500-a-year-to-go-to-school

FYI, the link in the email reads:  Click here: Low income? Stimulus will pay you to go to school

It is important that schools continue to fight for transparency in advertising tactics when they use new EDU marketers.  Must have teeth and claw-back provisions when vendors break arrangements!

How will 2010 perform

With 2009 being a perfect storm for EDU lead gen, how will 2010 play out?  

Almost all of the EDU lead vendors we have spoken to feel 2010 will continue to be strong for EDU lead gen, though most don’t expect a repeat of last year’s explosion.  Clearly the data suggests that most of the second half of 2009 showed a steady decline from the first half.  While year over year was still exceptional, the aggregate consistently began to decline in August continuing thru year end.  However November & December did not decline from October as much as previous years.

Quinstreet’s s-1 interesting reading

For those of you who like read, it may be worthwhile to ruffle through quinstreet’s s-1 filing.  Some interesting information on their firm, on their outlook of the industry and a nice peek into this company which has been closely held for many years now.  Interest to see % Devry’s represented of revenue. The company has been one of the leaders in EDU for some time and has made ground in Insurance & finance too.

I am very interested to see how the market will take to it.  Hopefully strong.

Link to s-1: http://www.faqs.org/sec-filings/091222/QUINSTREET-INC_S-1.A/

CUnet/Nelnet acquires Sparkroom.

PARAMUS, N.J., and TORONTO, Jan. 11 /PRNewswire/ — CUnet, a subsidiary of Nelnet Inc. (NYSE: NNI), announced today that it has entered into an agreement to acquire Sparkroom, a leading provider of enrollment marketing automation and lead performance management solutions. The parties anticipate closing the transaction on February 1, 2010.

Sparkroom provides business intelligence and lead delivery software that helps organizations immediately improve marketing efficiency and increase profitability by managing, measuring, and optimizing lead performance across all direct response marketing channels. Sparkroom's Lead Performance Management product suite, which includes LeadDeliver, LeadIQ, and Lead Market Analytics, enables direct marketers in higher education to:

   -- Understand the performance of every lead, regardless of the channel 

   -- Proactively manage lead vendors 

   -- Align marketing with sales or enrollment targets 

   -- Immediately improve the performance of marketing spend

“We are excited by the opportunities created by bringing CUnet and Sparkroom together,” said Matt McLaughlin, President of CUnet. “Sparkroom's technology products will complement CUnet's interactive media and marketing services to provide a powerful solution for colleges to drive the most value from their marketing spend. It's a great fit that will benefit marketers in the higher education sector.”

CUnet provides clients with a wide range of performance marketing services including vendor lead management, call center management, search marketing, display advertising, social media management, mobile marketing, and school operations consulting. Sparkroom's Lead Performance Management product suite provides comprehensive technology tools to education marketers, allowing them to make faster, data-driven decisions that drive marketing efficiency and business profitability. The companies will offer an industry-leading mix of marketing services and technology solutions for educational institutions from a single provider.

“Sparkroom's mission is to enable our customers to optimize their investments in interactive direct response marketing,” said Jamie McDonald, CEO of Sparkroom. “By teaming up with CUnet, we will accelerate our ability to deliver on that mission and bring new ground-breaking products to the market, which will continue to improve marketing efficiency for higher education marketers.”

Sparkroom co-founders McDonald and Jamie Shulman, Vice President of Operations, will continue to lead Sparkroom and its associates from Toronto.

While the purchase price is not material to Nelnet, the acquisition adds strategic value to the company by broadening its lead generation products and services business and further strengthens its lead generation technology.

About CUnet

CUnet is the premier provider of online performance media and interactive marketing services driving qualified student inquiries and enrollments for the higher education industry. Founded in 2003, the company has grown rapidly to oversee the promotional campaigns of over 1 000 colleges, universities, and career schools throughout the United States and Canada. CUnet is dedicated to creating cost-effective marketing programs using a mix of online media strategies and formats to find prospective students, generate qualified responses, and maximize enrollments and starts. CUnet is a subsidiary of Nelnet, a leader in education planning and financing for more than 30 years. CUnet is based in Paramus, NJ. For more information, visit www.cunet.com.

About Sparkroom

Sparkroom delivers innovative solutions to direct marketers, including its comprehensive Lead Performance Management software and services. Sparkroom Lead Deliver, Lead IQ, and Lead Market Analytics deliver a hosted business intelligence platform to give direct response marketers the tools and expertise needed to measure, manage, and optimize their lead acquisition spending across every direct response channel. Sparkroom's software, which it hosts and delivers to its customers on demand, enables customers to capture, store, and analyze information generated by their lead buying activities and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. Founded in 2007, Sparkroom is privately held. For more information, visit www.sparkroom.com.

Information contained in this press release, other than historical information, may be considered forward-looking in nature and is subject to various risks, uncertainties, and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated, or expected. Among the key factors that may have a direct bearing on Nelnet's operating results, performance, or financial condition expressed or implied by the forward-looking statements are the uncertain nature of the expected benefits from the acquisition and the ability to successfully integrate operations, changes in terms of student loans and the educational credit marketplace changes in the demand for educational financing or in financing preferences of educational institutions, students and their families, or changes in the general interest rate environment and in the securitization markets for education loans.

(code #: nnig)

SOURCE Nelnet Inc.

/CONTACT: Media, Ben Kiser, +1-402-458-3024; Investors, Phil Morgan, +1-402-458-3038; both of Nelnet Inc.

/Web site: http://www.nelnet.com

Capital Roundtable PE Investing in Education Companies Conference Announcement

On January 14 in New York City, The Capital Roundtable www.CapitalRoundtable.com is producing a new full-day MasterClass™ on

PE Investing in Education Companies –

                  How to Differentiate Your Strategy

                  To Be Successful in This White-Hot Sector

This exclusive conference features an expert group of 20 panelists who all have specialized insight about PE investing in the education industry. You’ll be hearing from GPs, investment bankers, consultants, and more — all coming to share their real-world knowledge and candid observations.

But attendance is limited! For today’s special rate, call Samantha Feldman at 212-832-7333, ext. 0. Or visit: http://www.capitalroundtable.com/masterclass/mc_2010-01-14.html to register online!

By attending this full-day MasterClass on Thursday, January 14, you’ll learn how to take full advantage of today’s flurry of deal activity, and how to position your current portfolio companies to be more competitive and more profitable.
• You’ll learn where enrollment is heading in 2010, and what types of programs continue to be in great demand.
• And you’ll receive a thorough grounding on the evolving state and Federal regulations that affect both new deals and current portfolio companies in the K-12 and post-secondary sectors.
• And you’ll hear the implications of the trend toward traditional non-profit colleges increasingly becoming a force in online education.
• And you’ll learn how there may be excess capacity in career-oriented programs after the economy recovers and unemployment begins to decline.
• And you’ll understand what types of new business models are making inroads in the K-12 world.
• And much much more…
If you want more information, please call Dana DeMattia now at 212-832-7333 ext. 102, or send an email to ddemattia@capitalroundtable.com  Or, visit http://www.capitalroundtable.com/masterclass/mc_2010-01-14.html to register online!

P. S. You’re going to be in great company – here are names of some of the speakers who’ve already signed on:

Philip A. Alphonse, Sterling Partners
Jeffrey S. Barber, TA Associates Inc.
Jay Bartlett, Parthenon Group LLC
John A. Bates, Arlington Capital Partners
Daniel L. Black, Wicks Group of Companies LLC
Christina Erland-Culver, C/H Global Strategies LLC
Mark E. Jennings, Generation Partners LP
Andrew E. Kaplan, Quad Partners LLC
Robert Lytle, Parthenon Group LLC
Michael P. McQueeney, Summer Street Capital Partners
Edward P. Meehan, Arcady Bay Partners
Bradley Palmer, Palm Ventures LLC
Scott A. Perricelli, LLR Partners Inc.
Jacqueline Reses, Apax Partners LP
Carlo Salerno, BridgeSpan Financial LLC
Joshua N. Schwartz, East Wind Advisors LLC
Raymond N. Shu, GE Commercial Finance
Jeffrey M. Silber, BMO Capital Markets Corp.
Britt Trukenbrod, William Blair & Co. LLC

Don’t forget space is limited, so visit: http://www.capitalroundtable.com/masterclass/mc_2010-01-14.html to register online now!

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