Listen to podcast: 5 Things For-Profit Colleges Do WELL When Recruiting Students
The for-profit colleges have really gone throught the ringer lately, especially with the recent report released by the Government Accountability Office which uncovered some fairly questionable admissions marketing practices that some of these colleges are supposedly engaging in. While I think these colleges need to address these issues and ensure these tactics are not being used, I worry this bad press is going to overshadow the good things the for-profit colleges are doing and be yet another excuse for the not-for-profit colleges to refuse to adopt some of the admissions marketing tactics the for-profit colleges have been so successful with.
I’ve put together this podcast to outline five lessons that can be learned from the way for-profit colleges recruit their students. This is the first podcast from us, so please let us know how you like it.