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New Service helps schools generate their own high quality low cost leads while improving trust and establishing a bond with prospects.

May 15, 2012 By Leave a Comment

career assessments

Profile Company: www.CareerMotivations.com

Mission: Help schools generate their own low cost, high converting student inquiries and improve retention rates with the Career Motivations Assessment.

A few of the advantages For Colleges:

Students can better explore career & degree options at your school based on their personal motivations & interests

Students can see an individualized ranking of your school’s specific degree programs, aligned with the prospective students’ interests, motivations and associated career paths

Use as a tool to generate leads, identify & capture passive students, on website, social media, recirculation & lead nurturing campaigns

Facilitate students’ success by enhancing satisfaction through enrolling them in the degree program they are most likely to enjoy & succeed in

Identify learning styles and preferred classroom environments, increase retention fulfillment, & better prepare students for success in the workplace

View a online demo: http://www.careermotivations.com/schools/video/

Linkedin group members receive special member discounts when mentioning the group!
To request information: http://www.careermotivations.com/schools/contact-careermotivations/

Filed Under: Education Lead providers, For Profit Education Industry, Online College, Uncategorized Tagged With: , , , , , , , , , , , ,

Schools utilizing assessments and other services to help prospective students identify right Degree Program

May 15, 2012 By 1 Comment

 

education best practices

Over the last 18 months many schools have taken the time to investigate ways they can both improve student intake and outcomes.  Schools have looked at everything from orientations, trail periods, profiling, lead scoring and assessments.  Most agree that is great to see schools focusing on quality in as it makes for significantly improved metrics & outcomes.  When a school demonstrates that their desires and commitments are in the best interests of the prospective student it builds a bond of trust and appreciation.  By taking a little bit of time to better understand the desires, motivations and interests of the student a schools is far more likely to create a better experience and satisfaction with it’s student body.

Over the coming months we will begin to explore some of the tools & services schools are utilizing to improve recruitment & retention, we will share these with those in our LinkedIn group with the hope that you will also share your successes with the rest of us.

Members of our LinkedIn group will receive emails profiling the services.  If you are within the industry please feel free to join our LinkedIn group by clicking on the linked button top right of the page.

Filed Under: Educational Marketing, For Profit Education Industry, Uncategorized Tagged With: , , , , , , , , ,

Schools still not satisfied with transparency in lead generation!

May 3, 2012 By 1 Comment

 

lead generation transparency According to the results from the 2012 Education Advertising and Marketing survey, the majority of schools are still not happy with the level of transparency in their lead generation efforts.  For years now schools have been seeking additional transparency from their lead providers.  Now add in the additional scrutiny, compliance concerns & potential penalties that the regulations bring with them and you have a stronger push for transparency.  The issue is one of managing increased tensions between lead aggregators and schools.  Many lead aggregators simply refuse to identify all source for their leads, reasons like it’s a competitive advantage, fear of losing affiliates, circumvention, inability to determine true source of the data etc.   Schools want to insure compliance in advertising, they want to make sure their brands & programs are represented correctly and want to avoid common tricks & tactics like incentives, co-registrations, call centers, up-selling, second & third chance leads, bogus scholarships etc.  While clearly there are good players and bad players, what many have in common is a general unwillingness or inability to be completely transparent of all of their lead sources.

What are schools to do?  Some have started to utilize compliance monitoring solutions, some have pulled back their lead buying and are seeking to generate more via their own efforts, others utilize proven  lead & vendor management solution providers and “trusted form options”  For information on any of those please click contact us

It’s important to know the finer details about the many lead providers in the Education market, we have helped 70+ schools better prepare themselves with knowledge and understanding to enable them to more clearly navigate these murky waters.  Some quality lead providers can be trusted and are a must, others need to be whittled down in order to skim the cream from the top, and still others need to be avoided all together.  Ask around, network with your peers, share the good & the bad with each other, all will benefit!

If you have any questions please click contact us

Filed Under: Uncategorized Tagged With: , , , , , , ,
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