May 26, 2013

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Are you using tiered CPL by programs, Campus or traffic source?

May 20, 2013 By Leave a Comment

Tier CPL capabilities

Almost 78% of the lead providers (from the 2013 Edufficient.com & ForprofitEDU.com Advertising survey) can provide tiered CPL’s based on programs, campus/GEO, or traffic Source, are you taking advantage of this capability?  Or, are you still buying at one price for all?  Over the years the vendors have continued to add sophistication into their lead generation, delivery and pricing capabilities, yet many schools have not kept pace with the changes.  By breaking campaigns down to the granular level schools can further optimize the campaigns and outcomes. Yet according to the survey the vast majority of schools are not taking advantage of this strategy.

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Online College Survey Highlights

May 3, 2013 By Leave a Comment

The Following graphs represent the results of the recent online college survey.ChartExport (10) ChartExport (11) ChartExport (12) ChartExport (13) ChartExport (14)

why did you choose online degree

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Time is running out for you to Participate & receive the 2013 EDU Advertising & Marketing survey results

April 5, 2013 By Leave a Comment

2013 edu advertising surveyTime is running out for you to Participate & receive the survey results! Just a friendly reminder for schools and EDU lead providers to participate in the 2013 EDU Advertising and Marketing Survey & Report brought to you by the ForProfit Education Industry group and Edufficient.com a leading Education specific agency, lead, calls & transfers vendor management firm. You must participate to receive the results or be included in the report.

For Schools: ONLY participating schools will receive a free copy of the survey results and the report.

For EDU Lead Providers: You must complete the survey for your firm to be included in the EDU lead Generation Provider’s list which will be distributed to schools.

To participate click or copy the link below:
https://www.surveymonkey.com/s/forprofitedu2013advertising

Filed Under: Educational Marketing, For Profit Education Industry, Uncategorized Tagged With: , , , , , , ,

Education Aid’s looking for scholarship candidates for two current opportunities.

April 1, 2013 By Leave a Comment

Education Aid Logo_2Education Aid’s Support a Student Scholarship Program for Victims of Hurricane Sandy

This is a $5,000 Scholarship Program that will be awarded to a student who has been impacted by Hurricane Sandy, and who has a desperate need for this type of financial support to be able to stay in school until they can graduate. The funding for this Scholarship Program came from Education Aid’s second annual 50/50 cash raffle and Holiday Dinner fundraiser. Applicants must have received some type of funding from FEMA for Hurricane Sandy to qualify for this Program. The Scholarship funds will be distributed during the 2013 -2014 academic school year.

To learn more about this Scholarship Program and to complete the Online Application, please go to www.educationaid.org/hsscholarship

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Education Aid’s Support a Student Scholarship Program for Single Fathers

This is a $5,000 Scholarship Program that will be awarded to to a single father that is enrolled in an accredited post-secondary institution or job training program. This Scholarship Program was created by Education Aid to help economically disadvantaged students who are at risk of dropping out of school due to a lack of financial support.  The Scholarship Program funds will be distributed during the 2013-2014 academic school year.

To learn more about this Scholarship Program and to complete the Online Application, please go to www.educationaid.org/sfscholarship

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How will you work your referrals under new telemarketing laws?

March 27, 2013 By Leave a Comment

FCC-Rules-

Many schools are pondering a significant consequence of the express written consent ruling of the recently released the FCC 12-21 Report and Order involving referrals. Mobile numbers obtained via referral – without concurrent express written consent through clear and conspicuous language – cannot be dialed for recruiting purposes. What are some of the tactical strategies & best practices in order for schools to retain this reliable resource for leads.

Filed Under: Educational Marketing, Uncategorized Tagged With: , , , , , , , ,

California Bill Seeks Campus Credit for Online Study

March 13, 2013 By Leave a Comment

 

ny times

Legislation will be introduced in the California Senate on Wednesday that could reshape higher education by requiring the state’s public colleges and universities to give credit for faculty-approved online courses taken by students unable to register for oversubscribed classes on campus.

If it passes, as seems likely, it would be the first time that state legislators have instructed public universities to grant credit for courses that were not their own — including those taught by a private vendor, not by a college or university.

Click link for article below

http://www.nytimes.com/2013/03/13/education/california-bill-would-force-colleges-to-honor-online-classes.html

Filed Under: For Profit Education Industry, Online College, Uncategorized Tagged With: , , , , , ,

2013 Education Advertising & Lead Generation Survey, you must participate to get the results!

March 6, 2013 By Leave a Comment

fpe-eduf (3)ForProfitEDU.com in conjunction with Edufficient LLC launches its Annual Advertising & Lead Generation Benchmarking Survey. Employees & Executives at Colleges, Lead providers, Aggregators & Call Centers who are members of the higher education community are invited to participate in this annual bench marking study. The goal is to identify current trends and best practices in lead generation, advertising, compliance & marketing as well as create a listing of EDU related lead providers which will be made available to member schools. Last year we had hundreds of colleges & lead providers participate.

March 6th 2013 – New York, NY – ForProfitEDU.com in conjunction with Edufficient LLC www.edufficient.com announced today the launch of its Annual Advertising, Lead Generation Benchmarking survey for the Higher Education sector. The survey, which is open to individuals that are directly involved with marketing in higher education as well as those who are EDU lead providers, will examine where schools are focusing their online marketing efforts, what tools and tactics are most effective, and what challenges exist in this area.

In addition, this year we will be compiling a list of lead providers who participate and make the list available to participating schools.

All survey participants may register to receive a free report with the results of the survey upon completion.

To Take the survey click or copy & paste the link below:
https://www.surveymonkey.com/s/forprofitedu2013advertising

It will be open to respondents until April 15, 2013 and a report on the results will be made available to participants by the end of April.
To qualify you must be currently employed or within the last 6 months employed with an education lead provider, call center, school or responsible for the exclusive advertising and/ or lead buying for a school. All survey entries will be screened and validated!

About ForProfitEDU.com
ForProfitEDU.com is a leading website resource & Networking group (9500+ members) for all those who work within, around the For-Profit Education industry. The site offers networking, research, consulting, news updates, free job postings and commentary from members of the For-Profit EDU community. Contributors include those from the school side, as well as those that work at related services firms including the investment community (investors, analysts, venture firms & PE firms), marketing & advertising professionals, educators & curriculum development, career services & other related service providers. ForProfitEDU also provides research and consulting services to schools & other service firms within the industry. Areas of expertise include Advertising, Lead generation, Marketing Strategy & Execution, Admissions, M&A, Raising capital, Market research and Partnering.

About Edufficient LLC, www.edufficient.com
Edufficient is a results-driven advertising & vendor management firm specializing in higher education with unrivaled Industry experience. Our objective is to facilitate long-term growth for colleges and universities through intelligent performance based direct response advertising and management, innovative technology, and progressive methodology. By serving as an extension of your internal marketing team, we share your enrollment and marketing objectives.

To Take the survey click or copy & paste the link below:
https://www.surveymonkey.com/s/forprofitedu2013advertising

Filed Under: Education Industry Events, Uncategorized Tagged With: , , , , , , , , , , , , ,

Member Discount for LeadsCon!

February 13, 2013 By Leave a Comment

Where Will You Be March 19 – 20?

If the answer isn’t LeadsCon Las Vegas, you might want to rethink your plans.

1. Who Says You Can’t Get Something for Nothing

As a member of For-Profit Education, you rely on the group for insights, coverage, and access. That is also you expect and get at LeadsCon. As a group member, you get those same benefits at a fraction of the actual price.
Prices increase March 1st, so REGISTER NOW.
Note. You MUST use the link below to capture your savings.
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Save $450 off the on-site price: http://bit.ly/YoScE1
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2. Can You Even Put A Price on A Missed Opportunity?

Saving money on registration is nice, but you can’t put a price on missing the chance to interact with the top names in for-profit education and stay on top of key trends in student recruitment. The President of DeVry University along with the President & CEO of APSCU will be on stage, among other notable leaders. In attendance will be the top 20 institutions, both for-profit and not-for-profit, along with top technology and marketing services firms, not to mention literally thousands more from across the vertical media and marketing ecosystem.

3. Come Early. Stay Late.

Your All-Access pass already comes loaded with benefits: 80+ speakers, 30+ sessions, hours of networking, receptions, and lots of food and drinks. This year’s event has a spotlight on mobile. Hear from Pandora, ESPN, MillennialMedia, and Zillow among many more on what you need to know to leverage the “third screen,” which for many users is now the first screen.

4. Helpful Links

Want to find out more? Here are some links that will give you a feel what is in store.
* Exhibitor List – http://leadscon.com/leadscon-las-vegas-2013/exhibitor-list/
* Full Conference Program – http://leadscon.com/leadscon-las-vegas-2013/full-conference-program/
* Speaker List – http://leadscon.com/leadscon-las-vegas-2013/speakers/
* 750+ Companies Attending – http://leadscon.com/leadscon-las-vegas-2013/companies-attending/

Don’t Miss out, Book Today! Remember, you MUST use the link below to lock in your low rate.

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Exclusive savings: http://bit.ly/YoScE1
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Discount is valid for new registrations only. Refunds are not available for past purchases.

Filed Under: Education Industry Events, Uncategorized Tagged With: , , , , ,

CareerMotivations receives top 5 Award

February 7, 2013 By Leave a Comment

CareerMotivations awarded Top 5 finalist at EdGrowth Summit’s Entrepreneur open.

When we asked CareerMotivations to summarize how their product helps colleges, this is what we heard back:

How do you describe your product/service?

CareerMotivations service is unique as it provides value to almost all of the departments within a college:

The Marketing Department of a college uses the service to recruit more students by generating additional high quality leads as well as achieving a greater yield/return on their existing advertising spending.

The Admissions Department uses the service to better understand & build trust with the prospective students and enroll them in the most suitable degree programs.

The Student Management Department can use the service to place students into the appropriate classroom & instructor environments based on their needs as well as to identify “at risk” students allowing them to be proactive rather than reactive in their assistance.

The Career Services Department can use the service to assist its students and alumni in identifying specific jobs and career paths which directly represent their interests as well as finding those jobs with our job search functionality.

Finally, The Education Department leverages the service to identify, understand & act on the information gathered by the data assembled, thus allowing the institution to improve both intake and outcomes. Overall, we help them build trust with their prospective students & regulatory bodies by improving enrollment & retention rates.

 

About CareerMotivations

CareerMotivations is an educational services company that specializes in providing interactive assessment solutions to secondary, post-secondary institutions and individuals. By capitalizing on independently validated techniques to determine a person’s educational and career motivations, we help identify mutually beneficial relationships between students, their desired educational institution and career path.  We successfully help colleges increase enrollments & show rates, while also improving retention & graduation rates. For more information please visit www.careermotivations.com

Filed Under: Education Awards, Educational Marketing, Uncategorized Tagged With: , , , , , ,

Senator Harkin to Retire, finally!

January 28, 2013 By Leave a Comment

Sen. Tom Harkin of Iowa will not seek another term in 2014.  The Senator an outspoken critic of the For Profit Education sector looks to finally be retiring.  Harkin, famous for his improper investigations utilizing precarious practices to skew finding along with having his gainful employment overturned by the courts for being biased & arbitrary looks to spend more time with his family.

The five-term Democrat and nearly four-decade veteran of Congress is the second fixture of his party in the Senate to announce his retirement in recent weeks

“I have been thinking hard about the decision whether to run for a sixth term in the United States Senate for a number of months – even more these last few weeks,” Harkin said in a statement released by his office today.

Link to article: http://go.bloomberg.com/political-capital/2013-01-26/harkin-retiring-somebody-elses-turn/

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