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The growing role of mobile in the school selection process

December 15, 2011 By Leave a Comment

The growing role of mobile in the school selection process

The key to enrolling more qualified students is finding a way to effectively communicate. What better way to get your message to your targeted demographic than with a text message?

Leads360, the industry leader in enrollment management, is happy to introduce text messaging as our newest tool to help enterprising institutions attract and enroll more qualified students. Leads360 automates the process of composing and sending texts at the right points in the enrollment process, and helps ensure message uniformity and regulatory compliance by allowing the core content to be inconspicuously controlled and monitored while appearing highly personalized to the prospect.

Text messaging from Leads360 allows users to:

Automatically send personalized, timely and effective text messages to prospects at the right touch points
Leverage one-to-one text messaging – no mobile phone needed to send messages, receive replies or reply to replies
Look up which of the prospect’s phone numbers is text message-capable so you don’t have to figure it out
Control, monitor, and record all text communications to ensure compliance and keep a high quality of customer service
Tricoci University of Beauty Culture is using Leads360 automated text messaging in the enrollment process and has found it to be highly effective for sending reminders to prospective students regarding appointments and key deadlines.

“Many of our prospective students use mobile devices and utilize text messaging as a primary means of communication,” said Jennifer Van, Senior Career Counselor at Tricoci. “The ability to send a quick reminder to prospective students in the form of a text message is yet another way we can provide them with a great enrollment experience.”

To learn more or get a personalized demo from one of our knowledgeable consultants, Click Here

 

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Vantage Media buys BrokersWeb to Create Multi-Vertical Leader in Online Customer Acquisition

September 26, 2011 By Leave a Comment

EL SEGUNDO, Calif. and MIAMI, Sept. 26, 2011 /PRNewswire/ — Vantage Media, LLC, a technology-driven vertical performance marketing company, and BrokersWeb, Inc., the fastest growing leader in pay-per-click (PPC) advertising in the Insurance vertical, today announced that the companies have completed a merger to create one of the world’s largest online performance marketing companies.  The combined entity will focus on delivering new customers, via clicks and leads, to clients in the Education, Insurance and Moving verticals.
Vantage Media’s and BrokersWeb’s core competencies are highly complementary and will allow the combined company to further accelerate the vertical expansion and products that each company has developed separately. Clients can expect immediate and long-term benefits from enhanced customer acquisition solutions driven by the joint effort’s expanded reach and ability to identify customers where and when they are ready to buy. Media partners can expect increased revenue opportunities from the combined company’s proprietary monetization solutions. Additionally, the company will control significant proprietary media that will further leverage and differentiate the company’s services.
“The combined company will deliver unmatched value for clients and media partners,” said Patrick Quigley, Vantage Media CEO who will lead the combined company. “The transaction allows both companies to build upon and leverage the strengths of each other. Our technology platforms and media capabilities are highly complementary and the combination will create immediate revenue opportunities and additional value for our clients and media partners.”
“We are more confident than ever with the prospects of the BrokersWeb business, and welcome the resources Vantage Media will bring,” said Matias de Tezanos, CEO and founder of BrokersWeb, who will continue in that role and lead the combined company’s international expansion. “This transaction enhances BrokersWeb’s leadership position in technology, advertising clients, audience and publishers, while enabling us to create additional meaningful revenue opportunities for our partners.”
The BrokersWeb business will retain the “BrokersWeb” name and all of its management, while gaining additional technical, financial and human resources to grow the business.
About Vantage Media
Vantage Media specializes in delivering qualified customers to leading brands in the Education, Insurance and Moving verticals on a pay-for-performance basis.  Driven by, and accountable to, client ROI, Vantage Media focuses on quality online media to find customers where and when they are buying.  Vantage Media, based in El Segundo, California, has received numerous industry accolades and has been named to the Deloitte Fast 500 and Inc. 500.  For more information, please visit www.vantagemedia.com.
About BrokersWeb Inc.
Founded in 2004, BrokersWeb is a leading premium pay-per-click (PPC) marketing network for over 150 top-rated insurance and mortgage clients. The company has grown into one of the leading ROI-driven, online marketing channels for PPC advertisers, delivering tens of thousands of ultra-targeted consumers to its clients on a daily basis. The company’s websites and publisher partners reach millions of qualified, in-market consumers every month. BrokersWeb was recognized in 2011 as the #1 fastest growing insurance company in the Inc. 500. For more information, please visit www.brokersweb.com.
Contact:Wendy Barbour310.545.5902 office310.895.0865 mobilewbarbour@vantagemedia.com

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TopSchool Helps PAPSA Members Simplify Student Information Management

July 19, 2011 By Leave a Comment

Denver, CO – July 18, 2011 – TopSchool, a leading SaaS provider of Student Lifecycle Management (SLM) solutions for higher education, is helping members of the Pennsylvania Association of Private School Administrators (PAPSA) drive stronger enrollment, retention and placement results through centralized student data management. TopSchool, which has several customer institutions in Pennsylvania, will be showcasing its technology at PAPSA’s 63rd Annual Conference.

TopSchool’s SLM is delivered in a Software-as-a-Service (SaaS) model, and goes beyond the capabilities of a traditional college student information system (SIS). It provides the portal for prospective students to learn about programs, the customer relationship management (CRM) system to manage prospects through admission, the SIS to track and manage the institution’s students from enrollment through program completion, and finally, a reporting suite to measure outcomes and improve offerings. Additionally, the system easily integrates with other third party applications, such as a school’s LMS.

TopSchool is a supporter of PAPSA and presented at the event in 2010. The 2011 Annual Conference will be held at the Radisson Hotel Valley Forge from July 20th – 21st. For more information or to set up a meeting with TopSchool on site, please contact info@topschoolinc.com.

PAPSA represents the more than 320 private career colleges and schools in the Commonwealth before the legislature, state agencies and professional associations. The organization strives to uphold the highest standards of educational quality throughout Pennsylvania career colleges and schools.

About TopSchool

TopSchool (www.topschoolinc.com) built the first SaaS student administrative system in higher education to address the key aspects of the student lifecycle. The company’s Student Lifecycle Management (SLM) system goes beyond the capabilities of traditional college student information systems, and includes a customizable student portal, easy-to-use CRM and SIS components, and an intelligent reporting suite. Schools can easily manage all student information from recruiting through retention in a central location, and they can deliver more student services more efficiently. The TopSchool system gives student-centric institutions the power to direct their own administrative tools, empowering them to drive growth, reduce costs and meet accountability requirements.

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ESM Puts Students on Track to Understand, Manage and Repay Loans

April 28, 2011 By Leave a Comment

Company Acquires BridgeSpan Financial to Expand Services

Highlands Ranch, CO – April 27, 2011 – ESM, a provider of student lifecycle solutions to help schools enroll, graduate and place students, has expanded its services to include loan counseling support to help students repay their loans, as well as analytics services to help schools understand, forecast, and manage their Cohort Default Rates (CDRs). These services are becoming increasingly important as post-secondary schools focus on helping students graduate and repay loans incurred in financing their education.

ESM acquired BridgeSpan Financial, a company that has been creating unique solutions to forecast and manage student loan borrower delinquency and default since 2008. ESM will offer the Student Loan Chaperone service to schools, delivering personalized counseling and coaching for students to explore repayment options that fit their needs and lifestyles. These new services also include analytics and predictive modeling so schools can better forecast students’ abilities to repay loans, while identifying at-risk populations in need of counseling services prior to enrollment.

“This acquisition ideally fits with our strategy to develop and expand our services throughout the student lifecycle,” said Rick Fort, Founder and Entrepreneur-in-Chief of ESM. “Our two organizations share a common vision to help students realize their education goals, and these added services complement our current student retention and placement solutions. In talking to our clients, this is important to them as they look for new and better ways to help students succeed.”

“Additionally, as schools take on greater accountability in a more regulated environment, these services help them by focusing on their students’ needs. Our clients clearly support the return on investment in financing education,” said Fort.

According to BridgeSpan’s data, students who stay in school repay their loans at three times the rate of those who drop out. Those who get jobs following graduation also repay their loans at a much higher rate. By coupling the new counseling and analytics services with ESM’s student retention and career placement services, ESM is now delivering a comprehensive solution unmatched in the industry, giving schools more ways to get students on the right path toward a successful education, career and life.

“Each student’s situation is unique, which is why individualized counseling is so effective in helping students overcome obstacles and navigate the repayment process,” said Jeff Harris, CEO of BridgeSpan, who joins ESM as Vice President of Chaperone Operations. “Our Student Loan Chaperone debt counseling service extends ESM’s mission of helping students achieve success, and our industry leading analytical capabilities will help schools optimize outcomes across the student lifecycle. We’re incredibly excited to join the ESM team in realizing this mission.”

About ESM

ESM provides student lifecycle solutions to help institutions enroll, graduate and place students. Leveraging its highly trained people, performance-driven processes and advanced technology, the company complements an institution’s in-house teams. As a premier Business Process Outsourcer, ESM operates the largest education-only contact center in the country with approximately 800 people, delivering rapid, cost-effective lead processing, high contact rates and strong conversion rates. Additionally, ESM provides student retention solutions to improve graduation rates, as well as career placement services to help students succeed professionally. To learn more, please visit http://www.esm-sls.com.

About BridgeSpan

BridgeSpan Financial LLC is an education finance company established in 2008 with the mission of creating better solutions for forecasting and managing student loan borrower delinquency and default. Founded by two former senior members of the higher education division at the Government Accountability Office with expertise in higher education finance and federal financial aid policy, BridgeSpan provides unique data-driven forecast tools and solutions at the intersection of the private and public sectors. To learn more, please visit http://www.bridge-span.com.

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TopSchool Earns 2011 SIIA CODiE Finalist Honors for Best Postsecondary Enterprise Solution

April 21, 2011 By Leave a Comment

TopSchool Recognized for Innovative Approach to Student Data Management

Denver, CO – April 20, 2011 – TopSchool, a leading SaaS provider of Student Lifecycle Management (SLM) solutions for higher education, is a finalist in the 2011 SIIA CODiE Awards for Best Postsecondary Enterprise Solution. This marks the industry’s only peer-reviewed awards program, recognizing innovative product achievement in software, education technology and digital content.

“Our team has worked hard to develop and deliver a solution that is changing the way colleges and universities access and report on data in order to make student-centric decisions,” said Matthew Schnittman, CEO and Co-Founder of TopSchool. “Our approach simplifies and centralizes institution-wide student information management, making it easier for schools to gain deeper insight and more effectively use student data, driving stronger recruitment and retention. We are honored by this recognition, and look forward to continuing to help schools deliver a better student experience.”

TopSchool built the first SaaS student administrative system in higher education to address the key aspects of the student lifecycle. The system delivers the flexibility and customization necessary for schools to manage data their way, and it seamlessly integrates with a school’s existing applications or other industry solutions. Additionally, TopSchool delivers a system-inclusive, on-demand reporting component that enables colleges and universities to continuously improve programs, services and outcomes. The company’s TopView(TM)reporting suite offers more than 50 standard reports, as well as an ad-hoc reporting tool that makes it simple for all staff to create their own custom reports.

TopSchool recently released TopSchool SLM 3.0, advancing its open architecture SaaS platform, increasing scalability to meet customer growth, and delivering the highest level of performance. The new system is currently being used by all customers.

As a finalist, TopSchool’s SLM system underwent an extensive review by numerous judges, including a live demonstration. The category acknowledges the best non-instructional business management application or service that supports education enterprises in the postsecondary market, as well as best enables data exchange, processing and reporting.

Sponsored by the Software & Information Industry Association (SIIA), the CODiE Awards program is in its 25th year. The 2011 winners will be announced on May 23rd at the CODiE Awards Reception and Dinner at the 2011 Ed Tech Industry Summit.

About TopSchool

TopSchool (www.topschoolinc.com) built the first SaaS student administrative system in higher education to address the key aspects of the student lifecycle. The company’s Student Lifecycle Management (SLM) system goes beyond the capabilities of traditional college student information systems, and includes a customizable student portal, easy-to-use CRM and SIS components, and an intelligent reporting suite. Schools can easily manage all student information from recruiting through retention in a central location, and they can deliver more student services more efficiently. The TopSchool system gives student-centric institutions the power to direct their own administrative tools, empowering them to drive growth, reduce costs and meet accountability requirements.

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EducationDynamics 2011 Schools Choice Award winner

March 28, 2011 By 3 Comments

schools choice Best education lead generator

Congratulations EducationDynamics!

EducationDynamics was ForProfitEDU.com’s 2011 Education Advertising and Marketing Industry survey “Schools Choice” award winner for Best Lead Provider

ForProfitEDU.com recently completed its annual survey of over 200+ industry professionals and for the first time included a ranking of lead providers.  This year there will be 2 award categories for lead providers:

Schools Choice: The lead provider who achieved the highest overall rankings exclusively from schools.

Industry Choice: The lead Provider(s) who achieved the highest overall rankings cumulatively from schools & advertising firms.

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Free EDU job postings now available!

February 15, 2011 By Leave a Comment

Free EDU related job postings available on www.forprofitedu.com

With thousands of unique users visiting our site every month, it’s not surprising that the job posting page is one of the top 3 most visited pages. We wanted to help those in the industry find qualified candidates and we wanted to help those looking find a job within the industry.

Now available for anyone who wants to post an education related job posting, please visit:

For Profit EDU Job Board

http://www.forprofitedu.com/jobs/

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TopSchool Shares Best Practices in Student Data Management

February 7, 2011 By Leave a Comment

Colleges and Universities Can More Effectively Use Data to Drive Recruitment, Retention and Placement

Denver, CO – February 7, 2011 – TopSchool, a leading SaaS provider of Student Lifecycle Management (SLM) solutions for higher education, is helping schools embrace the power of data to advance recruitment, retention and placement. As the education environment becomes more complex and competitive, colleges and universities need to make sure they have quality data management processes in place to target the right students for the right programs, and support those students throughout the education lifecycle.

TopSchool’s Justin Sloan, director of School Processes and Business Intelligence, brings his insight from the front lines of admissions and student engagement in academia to his recently published eBook, ” Best Practices: How Student Data Can Drive Recruitment, Retention and Placement.” Sloan shares ten tips to help educators more effectively use data to focus on qualified leads, drive student completion, and connect graduates with career opportunities:

1. Make sure your data is clean, accurate and up to date
2. Respond immediately to inquiries
3. Deliver consistent communications
4. Work closely with lead vendors to establish goals and track metrics
5. Assess data to establish risks factors
6. Leverage automated communications and workflow when red flags arise
7. Employ internal communications plans to ensure student success
8. Establish a communication process and manage employer/graduate interaction
9. Employ job seeker and self service options
10. Engage in long-term follow-up to track career results

“Colleges and universities collect an immense amount of data – data that can help them maximize the productivity and results of their student services teams, as well as better predict and support student success,” said Sloan. “By more effectively using this data, schools can deliver targeted recruitment programs, higher enrollment and retention rates, and stronger career placement results.”

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ESM Becomes Charter Member of the Education Marketing Council

January 15, 2011 By 1 Comment

Highlands Ranch, CO – January 11, 2011 – ESM, a provider of student lifecycle solutions to help schools enroll, graduate and place students, has joined the Education Marketing Council (EMC) as a Charter Member. As part of the organization, ESM will have the opportunity to share best practices with schools and education companies in order to ensure ethical marketing practices and standards across higher education.

“The education industry is facing a changing regulatory environment, and it is critical that all of us involved from the academic side to the services side fully embrace not only the technical rules, but also the spirit of the regulations,” said Doug Kelsall, CEO of ESM. “The EMC is proactive, providing the resources, guidelines and network necessary to help the industry deliver the highest level of student support.”

The EMC, which is a division of the Direct Marketing Association (DMA), is designed to identify and advocate marketing practices in post-secondary education that are in the best interest of students and the institutions that serve them. The organization’s Best Practices Committee recently released its Principles and Guidelines to serve as generally accepted standards in student marketing.

Additionally, the EMC provides members with articles, webinars and white papers, as well as an interactive blog and forum for schools and service providers to talk about issues affecting the industry, share points of view and discuss expectations.

“We are delighted to have ESM join the Education Marketing Council – we look forward to leveraging the company’s insight into the education space based on its 15 years of helping students navigate the enrollment process,” said Michael Platt, Executive Chairman at Plattform Advertising and one of the founding sponsors of the EMC. “Now more than ever, we all need to focus efforts on the needs of students and truly advocate ethical marketing practices to protect both our students and the future of education.”

About ESM

ESM provides student lifecycle solutions to help institutions enroll, graduate and place students. Leveraging its highly trained people, performance-driven processes and advanced technology, the company complements an institution’s in-house teams. As a premier Business Process Outsourcer, ESM operates the largest education-only call center in the country with more than 800 employees, delivering rapid, cost-effective lead processing, high contact rates and strong conversion rates. Additionally, ESM provides student retention solutions to improve graduation rates, as well as career placement services to help students succeed professionally. To learn more, please visit http://www.esm-sls.com.

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Datamark Unveils Prospect Generation Strategies in a Post-Recession Economy

January 1, 2011 By Leave a Comment

Salt Lake City, UT – December 28, 2010 – Datamark, the leader in data-driven enrollment marketing, is helping schools prepare now for marketing strategies in a tight, yet changing, labor market. By addressing the challenges and opportunities presented by the upcoming economic recovery and emerging mobile technologies, schools can develop cost-effective strategies to attract the best quality student prospects in the wake of a recession.

“Economic recovery doesn’t always equal enrollment success as student prospects begin to find more job opportunities,” said Tom Dearden, CEO of Datamark. “It is critical that schools understand and anticipate the enrollment landscape ahead, and proactively adapt their marketing strategies and practices for increased success in spite of the possibility of fewer qualified applicants.”

In Datamark’s newly-published white paper, “Prospect Generation Strategies in a Post-Recession Economy,” the company shares eight ways schools can refine every step of their marketing lifecycle, from prospect generation all the way through student retention:

1. Pay for inquiries based on their quality.

2. Prioritize inquiries based on their likelihood to convert.

3. Contact high-scoring inquiries within the first three minutes.

4. Develop a text messaging contact strategy.

5. Use online fulfillment packages and viewbooks.

6. Carefully control dialog marketing strategies and cadence.

7. Refine messaging based on economic conditions.

8. Keep enrolled student profiles updated.

“Schools need to be disciplined about who they’ll accept and learn how to keep the students they have,” said Misty Frost, Vice President of Delivery Services at Datamark. “As we come out of the recession, the schools that have done this will be much further ahead. They will have adapted their internal systems to meet current challenges, and they’ll have the resources in place to pursue the limited, qualified inquiries that are out there in the marketplace.”

Colleges and universities need to increase efficiency throughout the marketing lifecycle so they can maximize the window of opportunity that exists between inquiry and enrollment. Schools should prioritize inquiries and reevaluate contact strategies, including current and exploding mobile marketing channels, while placing greater importance on student retention.

Datamark has been presenting on the topic of post-recession marketing strategies at several education industry events recently, including the California Association of Private Postsecondary Schools (CAPPS) 26th Annual Conference, Stamats Integrated Marketing Technology Conference, and University Continuing Education Association (UCEA) New England 2010 Annual Conference.

About Datamark

Since 1987, Datamark (www.datamark.com) has provided innovative, data-driven marketing exclusively to higher education. The company provides marketing advisory research services, delivers full-service lead generation and management, and offers conversion marketing solutions designed to reach, engage and motivate prospective students. Focusing on performance and visibility into the student enrollment cycle, Datamark helps schools drive higher return on their marketing investment.

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