Profile Company: www.CareerMotivations.com

Mission: Help schools generate their own low cost, high converting student inquiries and improve retention rates with the Career Motivations Assessment.

A few of the advantages For Colleges:

Students can better explore career & degree options at your school based on their personal motivations & interests

Students can see an individualized ranking of your school’s specific degree programs, aligned with the prospective students’ interests, motivations and associated career paths

Use as a tool to generate leads, identify & capture passive students, on website, social media, recirculation & lead nurturing campaigns

Facilitate students’ success by enhancing satisfaction through enrolling them in the degree program they are most likely to enjoy & succeed in

Identify learning styles and preferred classroom environments, increase retention fulfillment, & better prepare students for success in the workplace

View a online demo: http://www.careermotivations.com/schools/video/

Linkedin group members receive special member discounts when mentioning the group!
To request information: http://www.careermotivations.com/schools/contact-careermotivations/

Over the last 18 months many schools have taken the time to investigate ways they can both improve student intake and outcomes.  Schools have looked at everything from orientations, trail periods, profiling, lead scoring and assessments.  Most agree that is great to see schools focusing on quality in as it makes for significantly improved metrics & outcomes.  When a school demonstrates that their desires and commitments are in the best interests of the prospective student it builds a bond of trust and appreciation.  By taking a little bit of time to better understand the desires, motivations and interests of the student a schools is far more likely to create a better experience and satisfaction with it’s student body.

Over the coming months we will begin to explore some of the tools & services schools are utilizing to improve recruitment & retention, we will share these with those in our LinkedIn group with the hope that you will also share your successes with the rest of us.

Members of our LinkedIn group will receive emails profiling the services.  If you are within the industry please feel free to join our LinkedIn group by clicking on the linked button top right of the page.

According to the results from the 2012 Education Advertising and Marketing survey, the majority of schools are still not happy with the level of transparency in their lead generation efforts.  For years now schools have been seeking additional transparency from their lead providers.  Now add in the additional scrutiny, compliance concerns & potential penalties that the regulations bring with them and you have a stronger push for transparency.  The issue is one of managing increased tensions between lead aggregators and schools.  Many lead aggregators simply refuse to identify all source for their leads, reasons like it’s a competitive advantage, fear of losing affiliates, circumvention, inability to determine true source of the data etc.   Schools want to insure compliance in advertising, they want to make sure their brands & programs are represented correctly and want to avoid common tricks & tactics like incentives, co-registrations, call centers, up-selling, second & third chance leads, bogus scholarships etc.  While clearly there are good players and bad players, what many have in common is a general unwillingness or inability to be completely transparent of all of their lead sources.

What are schools to do?  Some have started to utilize compliance monitoring solutions, some have pulled back their lead buying and are seeking to generate more via their own efforts, others utilize proven  lead & vendor management solution providers and “trusted form options”  For information on any of those please click contact us

It’s important to know the finer details about the many lead providers in the Education market, we have helped 70+ schools better prepare themselves with knowledge and understanding to enable them to more clearly navigate these murky waters.  Some quality lead providers can be trusted and are a must, others need to be whittled down in order to skim the cream from the top, and still others need to be avoided all together.  Ask around, network with your peers, share the good & the bad with each other, all will benefit!

If you have any questions please click contact us

According to the 2012 EDU Advertising & Marketing survey 5-6 seems to be the most common amount of leads per rep per day.  The largest share of schools seem to believe that 6 leads per rep per day is the sweet spot.  When I worked at a school we had a belief that plus or minus 15% of lead flow admissions reps would still recruit the same amount of students.  Which meant that they worked harder to contact the student prospects when they were not getting new inquiries as often.

Calling the American dream basically doomed, the American Association of Community Colleges report issued on Saturday intended to challenge college leaders to transform their institutions for the 21st-century needs of students and the economy.

Released on the opening night of the group’s annual conference, the report acknowledges the sector’s historic growth and success but also argues that even so, far too many community-college students do not graduate. The study also found employment preparation inadequately connected to the needs of the job market, and a need for two-year colleges to work more closely with high schools and baccalaureate institutions.

“As they currently function, community colleges are not up to the task before them,” it says.

While shocking to many most inf the proprietary EDU sector have know this for some time…

For article on the Chronicle click here: http://chronicle.com/article/Community-Colleges-Not-Up-to/131634/?sid=at&utm_source=at&utm_medium=en

For the report itself Click Here!

ClassesUSA recently was negatively featured in a marketing blog “Thechrista” regarding their questionable advertising.  As many lead generators consistently look for volume regardless of the quality we are sure to see more dubious practices.  Lets hope more industry people start to share their dissapointment with the tactics and quality.  Seriously, EDU marketers need to share more as I constantly hear from schools about the low quality, lack of transparency, and general disgust from many of their vendors.  If you have any experiences, have any terrible ads, bad practices, please share them so that others can avoid them too.

Link to blog post and pictures:   http://www.thechrista.com/dear-classesusa-please-fire-your-marketing-director/

If you are a school who is looking for some clarity & guidance with their lead generation, please feel free to contact us

Based on the results from the 2012 Education Advertising and Marketing Survey average response times from when a lead is generated to when it is call has shortened.  Clearly most agree that the speed to respond is a critical element in conversion performance.  How does your school measure up?  With the average numbers of schools a student requests information from increases, do you get to them before your competitor does?  If you are looking for response time advice or want to know about quality third party compliant Education call centers feel free to contact us

source 2012 forprofitedu.com advertising & marketing survey

2012 Survey 250+ respondents

schools and agency’s seem in deadlock as to increasing or maintaining the lead generation activities in 2012

If you did not finish it, you only have 1 week to do so, ALL of those who simply registered but DID NOT complete at least 60%of the survey WILL NOT receive the results!

WE RECEIVED OVER 175 REQUESTS FOR THE SURVEY RESULTS AFTER IT WAS CLOSED ALL WERE DENIED, ONLY THOSE WHO TAKE THE SURVEY WILL GET THE RESULTS!!

ForProfitEDU.com Launches its Annual Lead Generation Benchmarking Survey Online. Employees & Executives at colleges who are members of the higher education community are invited to participate in benchmarking study to identify current trends and best practices in lead generation, advertising compliance & marketing

Survey available at: https://www.surveymonkey.com/s/2012collegeadvertisingandmarketingsurvey

ForProfitEDU.com announced the launch of its Annual Lead Generation Benchmarking survey for the Higher Education sector. The survey, which is open to individuals that are directly involved with marketing in higher education, will examine where schools are focusing their online marketing efforts, what tools and tactics are most effective, and what challenges exist in this area. All survey participants may register to receive a free report with the results of the survey upon completion. According to BMO Capital Markets Equity Research, sales and marketing expenses can run above 30% of revenues for the majority of companies in the for-profit education space, with a growing proportion of that spend happening in online marketing. Despite this, there are very few objective resources that marketers in the education market can reference to get a better handle on the use of online marketing in the sector.

This survey will offer a clear set of benchmarks, while identifying current trends and best practices for marketing professionals. When you complete this survey, you will be able to enter our sweepstakes for a chance to win a $100 Amazon.com Gift Card!

The survey takes approximately 5 minutes to complete, and can be accessed online at: https://www.surveymonkey.com/s/2012collegeadvertisingandmarketingsurvey

It will be open to respondents until March 15, 2012 and a report on the results will be made available to participants by the end of March. Must be currently employed or within last 6 months employed with a school or responsible for the exclusive advertising and/ or lead buying for a school. All survey entries will be validated!

About ForProfitEDU.com

ForProfitEDU.com is a leading website resource for all those who work within, around or are interested in the For-Profit EDU industry. The site offers networking, research, consulting, news updates and commentary from members of the For-Profit EDU community. Contributors include those from the school side, as well as those that work at related services firms including the investment community (investors, analysts, venture firms & PE firms), marketing & advertising professionals, educators & curriculum development, career services & other related service providers. ForProfitEDU also provides research and consulting services to schools & other service firms within the industry. Areas of expertise include Advertising, Lead generation, Marketing Strategy & Execution, Admissions, M&A, Raising capital, Market research and Partnering to create & grow online schools.
www.forprofitedu.com

American Enterprise Institute recently published a paper on comparison between for profit education and non-profit education.

In the past year, for-profit higher education providers have
been thrust into the spotlight. The fastest growing postsecondary
sector has come under unprecedented scrutiny
from policymakers, regulators, and the media. Critics
have zeroed in on a range of concerns, from perceived
dubious recruiting tactics and overblown promises about
students’ future employability to excessive student debt
and problematic default rates. For their part, for-profits
have deployed a formidable lobbying apparatus to argue
that their efforts are being unfairly maligned with applesto-
oranges comparisons that do not do justice to the
important education access they provide to previously
underserved students.
Largely missing from the debate, however, has been a
more detailed look at how traditional and for-profit institutions
differ in important areas like administration,
instructor experience, mission and governance, data collection
and use, and student recruitment and retention.
This paper is an effort to get beyond sensationalized headlines
and examine these questions from the point of view
of individuals who have moved from the traditional to the
for-profit sector—or kept a foot in both. These insiders
highlighted a variety of characteristics they say distinguish
the for-profits where they work from the nonprofit institutions
with which they are also familiar.

Trial, Error, and Measurement. Perhaps the biggest appeal
of for-profits for those who have joined the sector is that
they are relatively new postsecondary institutions—works
in progress in which experimentation is encouraged and
inevitable.

Rethinking the Faculty’s Role.

Practical Instruction and Student Support.

Click Here to read the complete paper