Two interactive advertising pioneers partner with Kevin Liles as they aim to reinvent the higher-education advertising industry.
In 2004, David Flack and Tom Ferrara founded CUnet- an interactive advertising agency specializing in higher education. Their company was one of the first that implemented the more performance-based pay per lead model rather than the traditional cost per impression model, thus helping create a benchmark for the industry. Unlike other companies, their focus was on quality partnerships and marketing techniques that result in top prospects for schools. In a very short period of time, they forged solid relationships with both lead generation companies and schools, enabling CUnet to become one of the top agencies in the industry.
Six years later, David and Tom are looking for an encore. Together with Kevin Liles, they recently launched NextGenEdu, a full-service advertising agency that centers on education. While the emphasis still remains on obtaining top quality prospects, the company was fashioned to help with broader, more long-term marketing solutions that the current higher education environment necessitates. After all, it’s not just about attracting new students- but also guiding them through their elected path and making sure they get the best out of their education.