Lead Quality is an often discussed topic in education. Due to the fact that for-profit education firms are large direct marketing organizations, their lifeblood is lead flow. It’s important to know from the beginning that all leads are not created equal. Often the conversion rates from different lead providers or even different lead sources within a lead provider vary greatly. It is important to be able to identify & quantify each lead source and its associated conversion rate.
Sources for leads (in order of conversion):
- Organic Search (SEO):
- Paid Search (PPC)(SEM):
- Related Affiliate:
- Call Center/Telemarketing:
- Education Sections:
- Email generated:
- Co-Registration: