ForProfitEDU.com in conjunction with Edufficient LLC launches its Annual Advertising & Lead Generation Benchmarking Survey. Employees & Executives at Colleges, Lead providers, Aggregators & Call Centers who are members of the higher education community are invited to participate in this annual bench marking study. The goal is to identify current trends and best practices in lead generation, advertising, compliance & marketing as well as create a listing of EDU related lead providers which will be made available to member schools. Last year we had hundreds of colleges & lead providers participate.
March 6th 2013 – New York, NY – ForProfitEDU.com in conjunction with Edufficient LLC www.edufficient.com announced today the launch of its Annual Advertising, Lead Generation Benchmarking survey for the Higher Education sector. The survey, which is open to individuals that are directly involved with marketing in higher education as well as those who are EDU lead providers, will examine where schools are focusing their online marketing efforts, what tools and tactics are most effective, and what challenges exist in this area.
In addition, this year we will be compiling a list of lead providers who participate and make the list available to participating schools.
All survey participants may register to receive a free report with the results of the survey upon completion.
To Take the survey click or copy & paste the link below:
It will be open to respondents until April 15, 2013 and a report on the results will be made available to participants by the end of April.
To qualify you must be currently employed or within the last 6 months employed with an education lead provider, call center, school or responsible for the exclusive advertising and/ or lead buying for a school. All survey entries will be screened and validated!
ForProfitEDU.com is a leading website resource & Networking group (9500+ members) for all those who work within, around the For-Profit Education industry. The site offers networking, research, consulting, news updates, free job postings and commentary from members of the For-Profit EDU community. Contributors include those from the school side, as well as those that work at related services firms including the investment community (investors, analysts, venture firms & PE firms), marketing & advertising professionals, educators & curriculum development, career services & other related service providers. ForProfitEDU also provides research and consulting services to schools & other service firms within the industry. Areas of expertise include Advertising, Lead generation, Marketing Strategy & Execution, Admissions, M&A, Raising capital, Market research and Partnering.
About Edufficient LLC, www.edufficient.com
Edufficient is a results-driven advertising & vendor management firm specializing in higher education with unrivaled Industry experience. Our objective is to facilitate long-term growth for colleges and universities through intelligent performance based direct response advertising and management, innovative technology, and progressive methodology. By serving as an extension of your internal marketing team, we share your enrollment and marketing objectives.
To Take the survey click or copy & paste the link below:
The re-election of President Obama isn’t likely to result in a slew of new regulations aimed at for-profit colleges. But with student debt and the cost of college expected to remain high-profile issues in his second administration, industry observers foresee little let-up in the focus on the for-profit sector.
That focus will begin, many say, with a push to resuscitate the gainful-employment regulation, a Department of Education proposal strongly opposed by for-profit colleges. And according to one community-college leader, in its new incarnation, the regulation might come back to life “in a broader form,” with portions of it applying more widely at nonprofit colleges as well. The original regulation was largely vacated by a federal judge last summer after it was challenged in court by the Association of Private Sector Colleges and Universities, the main trade group of for-profit colleges.
And while the election brought no changes in control to either the U.S. Senate or the U.S. House of Representatives, observers also predict that for-profit colleges will continue to face heat from Democrats in Congress as deficit-cutting measures and the reauthorization of the Higher Education Act take center stage over the next few years.
“Student debt is a huge political and economic issue,” and for-profit colleges are a key part of that story, says Teddy Downey, a senior policy analyst with TJ Strategies, a firm in Washington, D.C., that provides research on education issues to investors and policy makers. “They’re still going to be a big part of the conversation.”
Some executives of for-profit colleges say privately that they hope a second-term Obama administration will shift the focus “away from just our sector to the whole sector,” and put the spotlight on curbing rising tuition at all colleges. But several analysts say that might be more wishful thinking than reality…
Tougher Version of Gainful Employment?
President Obama’s win over Mitt Romney also means the sector is likely to see continued attention from the Consumer Financial Protection Bureau, a new agency that has already opened investigations into student-lending practices at two major for-profit-college companies, ITT Educational Services and Corinthian Colleges Inc. A win by Mr. Romney would have meant “a neutered CFPB,” says Jarrel Price of Height Analytics, a firm that follows the for-profit-college industry for financial companies.
During his campaign Mr. Romney singled out for-profit colleges as innovators and said he opposed “punitive regulations” on the sector, prompting many to assume he would let the gainful-employment regulation die if he were elected, either by not pursuing further court appeals or not attempting to rewrite the regulation to meet objections raised by the federal judge.
Click Here to read full article on the Chronicle
Distance education has been very good for the business school at the University of Massachusetts at Amherst
The 11-year-old online program accounts for just over a quarter of the enrollment at UMass’s Isenberg School of Management, yet revenues from the program cover about 40 percent of the school’s $25-million annual budget. And that’s after UMass Online, the in-house marketing agency, as well as a few other arms of the university have taken their cuts.
The business school’s experience helps to illustrate the economics of distance education and the way one college with a marketable offering is using online education to help its bottom line.
If you are at a non profit school and would like help launching or growing your online programs please contact us!
Is it just our staff or is everyone seeing a continuous release of articles disputing the value of a college education? The flow of articles appearing daily and on all of the major newspapers & news outlets seems to be endless. Yes, while many of them are quoting valid (yet limited & specifically narrow) statistics, others leverage specifically alarming metrics and most try to relate the student loan market to the mortgage market, as a parent do you really question if your children should get a college degree? While clearly as a country we are in a position of relatively high unemployment & under employment, do you really believe we should be spreading the message to our future generations that getting a college education does not pay?
While most agree that tuition costs have grown way to high way to fast, why don’t we focus our angst and collective strength to force changes to tuition in order to make it more affordable, instead of questioning getting a degree? Why don’t we push for the removal of 90/10 so that leaders in our industry can provide cost effective college education?
Below is a link to another article questioning the value of obtaining a college degree. If you read between the lines however, they are indicating an opportunity our industry can run with… see if you can find it!
Is College a Lousy Investment?
Click Here to read complete article
We find that students who enroll in associate’s degree programs in for-profit colleges experience earnings gains between 6 and 8 percent, although a 95 percent confidence interval suggests a range from -2.7 to 17.6 percent. These gains cannot be shown to be different from those of students in public community colleges. Students who complete associate’s degrees in for-profit institutions earn around 22 percent, or 11 percent per year, and we find some evidence that this figure is higher than the returns experienced by public sector graduates. Our findings suggest that degree completion is an important determinant of for-profit quality and student success.
Weathering the recession with a college degree can be tough. Weathering it without one is much tougher.
That’s the main finding of a new report based on a study by Georgetown University’s Center on Education and the Workforce. According to a report on the findings, the vast majority of jobs lost during and after the recession were held by workers with no more than a high-school diploma.
On the flip side of the job-loss equation, most gains during the recovery came in the form of jobs filled by workers with at least some postsecondary education. “The gradual shift to more educated workers has been going on for decades,” the report concludes, “but the recession gave it a mighty push.”
Click Here to read full article
Where Will You Be July 23 – 25?
If the answer isn’t LeadsCon East in NYC, you might want to rethink your plans.
1. Who Says You Can’t Get Something for Nothing
As a member of For-Profit-Education, you rely on the group for insights, coverage, and access. That is also you expect and get at LeadsCon. As a group member, you get those same benefits at a fraction of the actual price.
Prices increase in less than a week so REGISTER NOW.
Note. You MUST use the link below to capture your savings.
Save $400: http://lcntrk.com/?a=11&c=12&s1=
2. Can You Even Put A Price on Missed Opportunity?
Saving money on registration is nice, but you can’t put a price on missing the chance to INTERACT with the top names in for-profit-education and stay on top of key trends in student recruitment. Who can you meet? Capella University, Chancellor University, Full Sail University, University of Phoenix, Kaplan University, along with the top 15 marketing services firms, and literally HUNDREDS more from across the customer acquisition ecosystem.
Companies attending (more added daily):
4. Come Early. Stay Late.
Your All-Access pass already comes loaded with benefits – 80+ speakers, 30+ sessions, hours of networking, receptions, and lots of food and drinks. In addition to a brand new after-party at one of New York’s great venues, this year’s Full Conference Program features two brand new mini-summits at no additional cost.
i) Lead Buyer Summit – open to qualified lead buyers offering a no sales environment with five sessions specifically for buyers.
ii) International Summit – stories from the best from around the world to LeadsCon East AND the best insights in customer acquisition from the US market for those abroad.
For those focused exclusively on the education sector, there is not only an entire track dedicated the role of the phone in student recruitment, there is also an incredible discussion that brings on stage some of the rising stars of for-profit-education, companies like General Assembly and Dev Bootcamp.
Exhibitor list: http://leadscon.com/leadscon-east-2012/exhibitor-list/
Full Conference Program: http://leadscon.com/leadscon-east-2012/full-conference-program/
Speaker list: http://leadscon.com/leadscon-east-2012/speakers/
Want to be in the know? Book Today! Remember, you MUST use the link below to lock in your low rate.
Exclusive savings: http://lcntrk.com/?a=11&c=12&s1=
Click this link for discount: http://lcntrk.com/?a=11&c=12&s1=
Discount is valid for new registrations only. Refunds are not available for past purchases.
Congratulations to EducationDynamics for being selected as the Best Lead Provider by schools in the 2012 Education Advertising & Marketing Survey. With over 255 survey responses, Education Dynamics once again rose to the top of the list by schools surveyed. This marks the second year in a row that EducationDynamics has won Best Lead provider selected by schools in the annual survey.
EducationDynamics is honored to be voted as the Best Lead Provider for a second consecutive year. It is a true testament to our philosophy, which has always been to serve schools best by serving students first,” said Tom Anderson CEO of EducationDynamics. “We are continuously perfecting our standards to deliver high quality prospective students that are culled through honest and compliant marketing efforts.” EducationDynamics reaches millions of prospective students daily through strategic television advertising, results-driven online marketing campaigns, and multiple websites that provide students the information they need to make an informed education decision. The company also offers a full-suite of enrollment and retention services, giving EducationDynamics a unique perspective on higher education marketing and the experience to overcome industry challenges.
EducationDynamics is higher education’s leading marketing information and technology services company dedicated to helping institutions find, enroll and retain students. Its content-rich and highly visible education websites, including, EducationConnection.com, eLearners.com, EarnMyDegree.com, , GradSchools.com, StudyAbroad.com, ChristianEducation.com, TestDriveCollege.com, TestDriveGradSchool.com and its special interest microsites, make EducationDynamics the premier provider of qualified prospective students for colleges and universities. Through Aslanian Market Research, the company brings decades of proprietary research, unparalleled market and student intelligence and best practice insights to clients. For more information, visit
New Service helps schools generate their own high quality low cost leads while improving trust and establishing a bond with prospects.
Profile Company: www.CareerMotivations.com
Mission: Help schools generate their own low cost, high converting student inquiries and improve retention rates with the Career Motivations Assessment.
A few of the advantages For Colleges:
Students can better explore career & degree options at your school based on their personal motivations & interests
Students can see an individualized ranking of your school’s specific degree programs, aligned with the prospective students’ interests, motivations and associated career paths
Use as a tool to generate leads, identify & capture passive students, on website, social media, recirculation & lead nurturing campaigns
Facilitate students’ success by enhancing satisfaction through enrolling them in the degree program they are most likely to enjoy & succeed in
Identify learning styles and preferred classroom environments, increase retention fulfillment, & better prepare students for success in the workplace
View a online demo: http://www.careermotivations.com/schools/video/
Linkedin group members receive special member discounts when mentioning the group!
To request information: http://www.careermotivations.com/schools/contact-careermotivations/