Anonymous letter
From time to time we receive anonymous letters from people who have something to say, but don’t want to be outed/exposed, here is a recent one:
I have heard most if not all of the arguments & viewpoints against the way for-profit schools market. I have heard all of the name calling, the comparison to the [...]
Leadscon 2010 in Las Vegas features a panel on The Future of Education Lead Generation
The Future of Education Lead Generation For those generating or wishing to generate leads, almost all will turn their attention to the online education lead generation space at some point in time. It is a sector that has public companies worth tens of billions of dollars in market cap combined, spends upwards of a billion dollars [...]
Admissions reporting a surge of students telling them Obama is going to pay for school…
More & more we hear from admissions people that a continuing trend of students coming in and telling them that the don’t expect to pay for school and that Obama is going to pay for it… This is a sign of a growing problem, much of which is being driven by the marketers. Do you [...]
How will 2010 perform
With 2009 being a perfect storm for EDU lead gen, how will 2010 play out?
Almost all of the EDU lead vendors we have spoken to feel 2010 will continue to be strong for EDU lead gen, though most don’t expect a repeat of last year’s explosion. Clearly the data suggests that most of the second [...]
CUnet/Nelnet acquires Sparkroom.
PARAMUS, N.J., and TORONTO, Jan. 11 /PRNewswire/ — CUnet, a subsidiary of Nelnet Inc. (NYSE: NNI), announced today that it has entered into an agreement to acquire Sparkroom, a leading provider of enrollment marketing automation and lead performance management solutions. The parties anticipate closing the transaction on February 1, 2010.
Sparkroom provides business intelligence and lead [...]
ForProfitEDU.com Launches First Annual Lead Generation Benchmarking Survey members of higher education community are invited to participate
PRESS RELEASE/MEDIA ALERT
ForProfitEDU.com Launches First Annual Lead Generation Benchmarking Survey Online Members of the higher education community are invited to participate in benchmarking study to identify current trends and best practices in lead marketing
Wednesday, December 2, 2009 – New York, NY – ForProfitEDU.com announced today the launch of the First Annual Lead Generation Benchmarking survey [...]
For-Profit Ed: NegReg Draft Rules Tough on Several Key Issues
Yesterday after the close, the Department of Education (DOE) delivered a draft of the Negotiated Rulemaking (NegReg) regulations that align with a negative scenario:
1) Tying Title IV eligibility to a “gainful employment” metrics including cost of program , loan debt, and income after graduation. (apparantly to be applied to vocational programs only)
2) Getting rid of all [...]
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Press Release: Remington College Reduces Costs, Gains Greater Control over Their Lead Generation with Sparkroom Lead Deliver
Lead Performance Management platform provides Remington marketers with real-time insight into lead performance resulting in more efficient media planning and execution
Toronto – November 11, 2009 – Sparkroom, Inc. (www.sparkroom.com), a leading provider of Lead Performance Management solutions, announced today that Remington College has chosen Sparkroom’s Lead Deliver and Lead IQ platforms to automate their lead [...]
BMO Back to School conference was a full house!
It was great to see the crowded halls & conference rooms at the BMO Back to School conference in NYC yesterday. Jeffrey Silber & group attracted a full house of who’s who from both the EDU crowd & the financials who are interested in them. Over 800+ people registered for this event and it sure [...]
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August search volume still strong, but not as expected
August search volume was strong, but it did not exceed expectations. August, which for the last 4 years was the strongest volume month YTD did not deliver on that expectation. While the volume was still strong as for year over year growth, it did not top the previous months of 2009. August usually tops Jan [...]
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