February 5, 2012

Posts Comments

You are here: Home / Archives for education marketing

2012 Advertising & Marketing Survey

January 9, 2012 By Leave a Comment

ForProfitEDU.com Launches its Annual Lead Generation Benchmarking Survey Online. Employees & Executives at colleges who are members of the higher education community are invited to participate in this annual bench marking study to identify current trends and best practices in lead generation, advertising compliance & marketing

Monday, January 9th 2012 – New York, NY – ForProfitEDU.com announced today the launch of its Annual Lead Generation Benchmarking survey for the Higher Education sector. The survey, which is open to individuals that are directly involved with marketing in higher education, will examine where schools are focusing their online marketing efforts, what tools and tactics are most effective, and what challenges exist in this area. All survey participants may register to receive a free report with the results of the survey upon completion. According to BMO Capital Markets Equity Research, sales and marketing expenses can run above 30% of revenues for the majority of companies in the for-profit education space, with a growing proportion of that spend happening in online marketing. Despite this, there are very few objective resources that marketers in the education market can reference to get a better handle on the use of online marketing in the sector.

This survey will offer a clear set of benchmarks, while identifying current trends and best practices for marketing professionals.  When you complete this survey, you will be able to enter our sweepstakes for a chance to win a $100 Amazon.com Gift Card!

The survey takes approximately 5 minutes to complete, and can be accessed online at: https://www.surveymonkey.com/s/2012collegeadvertisingandmarketingsurvey

It will be open to respondents until March 15, 2012 and a report on the results will be made available to participants by the end of March. Must be currently employed or within last 6 months employed with a school or responsible for the exclusive advertising and/ or lead buying for a school.  All survey entries will be screened and validated!

About ForProfitEDU.com

ForProfitEDU.com is a leading website resource & Networking group (7000+ members) for all those who work within, around or are interested in the For-Profit EDU industry. The site offers networking, research, consulting, news updates and commentary from members of the For-Profit EDU community. Contributors include those from the school side, as well as those that work at related services firms including the investment community (investors, analysts, venture firms & PE firms), marketing & advertising professionals, educators & curriculum development, career services & other related service providers. ForProfitEDU also provides research and consulting services to schools & other service firms within the industry. Areas of expertise include Advertising, Lead generation, Marketing Strategy & Execution, Admissions, M&A, Raising capital, Market research and Partnering to create & grow online schools.

 

Filed Under: Education Industry Events, Education Lead providers, Educational Marketing, For Profit Education Industry, Uncategorized Tagged With: , , , , , , , ,

CareerMotivations today announces it’s free assessment service for students and career changers

November 29, 2011 By Leave a Comment

 

 

 

November 29, 2011

CareerMotivations today announces it’s free assessment service for students and career changers.   We provide a best in class validated assessment that helps prospective students determine career paths & college degrees which best fit their personal interests & motivations.  Combining a proven, reliable, fully validated assessment with the US Govt’s O’net, BLS & CIP code data allows us to provide an in-depth snapshot into one’s personal interests & motivations aligned with Career Path’s and associated College Degree programs.   Most agree that those who make well informed educational decisions are more likely to be students with higher retention, graduation & placement rates.
It’s about outcomes, we strive to ensure a Win – Win relationship between the student and the college.  Often students do not understand their motivations and therefore enroll in a path that leads to a lack of interest & boredom; when that occurs, the commitment vanishes and ultimately they drop out.  Since colleges are looking to improve outcomes and students are looking for guidance as to what’s right for them, CareerMotivations assessment provides that.
For Students: If you are a student or a working professional who is pursuing or advancing a degree, CareerMotivation’s online assessment can help you choose a specific degree that will lead you to your desired career path based on your personal motivations and interests. Selecting the right career path along with the associated degree program is an important step in reaching your future career planning, goals & success. Your personal career assessment will reveal your skills, interests, learning styles and motivation. The results are mapped to career & degree information which can be used as your guide for career development.
Solutions for Colleges: Colleges can offer the assessment to their prospective students  allowing both the student and the admissions reps to make a more informed decision.  We can map your college’s specific degree programs to the results allowing both admissions & prospective students to see which of your schools programs they are best suited for.  When you reach out to prospective students you can establish a value proposition and a trusted relationship with them & their families. The assessment when offered by your school will reinforce the importance of the decision they are looking to make and show them that you have their best interest in mind. What better way to establish a relationship of trust than by offering them a Free Career Assessment- one that helps them identify which career & educational path’s are available at your college is right for them. Advertising a Free Career Motivations assessment can also help attract new students, yield significant return with your recirc’s and reduce acquisition costs of students. Think of the relationship you establish with the prospective student and family when your admissions representative sits down with them to go over their results and helps them plan for their future and achieve their goals & desires.

Solutions for Call Center & Lead providers:

Lead providers can utilize a private labeled or co-branded version of the CareerMotivations assessment to increase lead generation volume and reduce the cost of prospect acquisition.  The registration can be customized to collect the data fields you require prior to users being able to take the assessment.  The registrations can be posted directly to your lead management system or dialer.  CareerMotivations believes the value of a lead who has taken an assessment is significantly higher than a lead alone.

 

About

CareerMotivations is an educational services company that specializes in providing interactive assessment solutions to secondary, post-secondary institutions and individuals. By capitalizing on proven techniques to determine a person’s educational and career motivations, we help identify mutually beneficial relationships between a student and their desired education and career path.

For more information on CareerMotivations services please visit www.careermotivations.com

 

Press Contact:

 

http://www.careermotivations.com/students/contact-us/

or email us at info (@) ffventures.com

Address:
14 Vervalen Street
Closter, New Jersey 07624

Phone: 201-564-7651
Fax: 201-215-0751

 

Filed Under: Education Lead providers, Educational Marketing, Uncategorized Tagged With: , , , , , , , , , , , , , ,

Tom Ferrara to moderate Education panel at BMO Marketing Conference

May 18, 2011 By 1 Comment

June 2, 2011

Join us for our 3rd annual conference showcasing leading companies in the Advertising & Marketing Services sector. The conference will focus on trends in technology and consumer behavior and their impact.

3rd annual advertising & marketing services conference Grand Hyatt • Park Avenue at Grand Central • New York City

Education Marketing Moderator: Tom Ferrara, Creator of ForProfitEDU.com & CEO of FF Ventures

Ad Venture Interactive, Mike McHugh, COO

Avenue100 Media Solutions, Brian Eberman, CEO

EducationDynamics, Steve Issac,Co-Founder & Senior Advisor

The CollegeBound Network, Greg O’Brien, CEO

Link to the Agenda:  http://www.bmocm.com/conferences/showAgenda.aspx?id=325

Link to registration: https://www.meetmax.com/sched/event_9091/investor_reg_new.html?cmd=register&event_id=9091

BMO conferences are consistently some of the best events every year, usually standing room only with the industry’s top companies and executives, if you can be there, GO!

Filed Under: Education Industry Events, Uncategorized Tagged With: , , , , , , , , ,

Only 30% of schools see lead scoring as valuable or a must

April 11, 2011 By 6 Comments

value of lead scoringOver the last few years there have been tremendous amount of conversations over the need for and value of lead scoring.  While companies such as targus have secured  nice subscription based revenue models by charging for lead scoring service many don’t find them as necessary.  In the beginning vendors dismissed the value and accuracy of lead scoring as clearly they dented the “valid lead” pile.  Arguments ensued as to how you can say the lead is not valid when the data is accurate and the person initiated the action of requesting info from the schools.  Others claimed it was the equivalent of profiling and thus prevented equal access.

With the gainful employment regulations pending many more schools looked into it as they felt compelled to target a higher level (financially) demographic for fear the other could not afford an education.  Once again leave it to the Govt. to create rules that negatively effect those who need it the most… but I digress…

 

The results of the 2011 EDU survey showed that only 8.3%  considered lead scoring extremely valuable and 22.6% found it valuable.  Which means 70% don’t see much value or importance in it, especially for 2011.  While I am sure that targus folk will differ and many may be in arms regarding this post, we are simply reporting what the schools and industry responded in the 2011 EDU advertising and marketing survey!

 

Filed Under: Educational Marketing, Uncategorized Tagged With: , , , , , , , , , , , ,

EducationDynamics 2011 Schools Choice Award winner

March 28, 2011 By 3 Comments

schools choice Best education lead generator

Congratulations EducationDynamics!

EducationDynamics was ForProfitEDU.com’s 2011 Education Advertising and Marketing Industry survey “Schools Choice” award winner for Best Lead Provider

ForProfitEDU.com recently completed its annual survey of over 200+ industry professionals and for the first time included a ranking of lead providers.  This year there will be 2 award categories for lead providers:

Schools Choice: The lead provider who achieved the highest overall rankings exclusively from schools.

Industry Choice: The lead Provider(s) who achieved the highest overall rankings cumulatively from schools & advertising firms.

Filed Under: Submit a Posting, Uncategorized Tagged With: , , , , ,

ESM Promotes Dave Martelon to CIO

October 29, 2010 By Leave a Comment

ESM Promotes Dave Martelon to Chief Information Officer

Highlands Ranch, CO – October 25, 2010 – ESM, a provider of student lifecycle solutions to help schools enroll, graduate and place students, has promoted Dave Martelon to Chief Information Officer (CIO), where he will lead the strategic direction of the company’s scalable, performance-driven technology services, as well as oversee the entire IT organization.

“Dave has been instrumental in advancing our technology platform – his vision for the future, keen knowledge of evolving technologies and leadership skills make him the ideal fit for our CIO,” said Doug Kelsall, CEO of ESM. “Technology plays a critical role in helping us reach and engage students, and under Dave’s guidance, we will be able to continue to provide the highest level of student support, as well as find new ways to deliver an exceptional student experience.”

As CIO, Martelon will lead the continued innovation of ESM’s student lifecycle technology suite, which seamlessly integrates with clients’ existing systems in order to support students throughout their entire educational path. Coupled with the company’s knowledgeable people and proven processes, ESM’s technology makes it possible to immediately connect with interested and qualified prospective students, work with those students throughout the enrollment process, retain students through successful program completion, and help place graduates into jobs.

Martelon has more than 15 years of technology leadership experience. His core areas of IT executive expertise include strategic planning and execution, business intelligence and analytics, call center technology, process improvement, IT service management, and software and system development. Additionally, he has successfully led the development and launch of multiple Software as a Service (SaaS) platforms.

Prior to joining ESM, Martelon served as vice president of engineering at InfoNow Corporation, president & CTO at Solaquillo, and director of development for TrueLogic Financial. He holds a Bachelor’s of Science degree in Computer Science from Purdue University.

About ESM

ESM provides student lifecycle solutions to help institutions enroll, graduate and place students. Leveraging its highly trained people, performance-driven processes and advanced technology, the company complements an institution’s in-house teams. As a premier Business Process Outsourcer, ESM operates the largest education-only call center in the country with more than 700 employees, delivering rapid, cost-effective lead processing, high contact rates and strong conversion rates. Additionally, ESM provides student retention solutions to improve graduation rates, as well as career placement services to help students succeed professionally.

Filed Under: Submit a Posting Tagged With: , , ,

Schools & lead generators getting increasingly nervous about government action

March 25, 2010 By 1 Comment

Over the last few months both schools and lead generation firms have become increasingly nervous over pending regulation changes.  More schools seem to believe that changes will come effecting cost per lead marketing, most vendors while increasingly stressed just don’t think it will happen.  Arguments can be made against the proposed changes include:

  • That lead generators don’t contact/interact with the student prospects
  • The the entire process is driven by the prospective student choosing and requesting
  • That non-profits buy data on people who aren’t aware and the directly market them
  • That the vendors are not in any way involved in the enrollment process
  • That the education directories provide a valuable free service for prospective students
  • That the lead generators have created much more outreach promoting education

Schools seem to think that if lead gen CPL has to either go away or change that CPC cost per click will remain…that doesn’t make any sense to me as ultimately the value of a click can be identified by conversions just as the value of a lead.  However, many mention that Google CPC is different as they set the price.  Other schools feel that placement fees/clotting fee will become the new normal. 

What do you think?

Filed Under: Uncategorized Tagged With: , , , , , , , , , , ,

How will 2010 perform

January 20, 2010 By Leave a Comment

With 2009 being a perfect storm for EDU lead gen, how will 2010 play out?  

Almost all of the EDU lead vendors we have spoken to feel 2010 will continue to be strong for EDU lead gen, though most don’t expect a repeat of last year’s explosion.  Clearly the data suggests that most of the second half of 2009 showed a steady decline from the first half.  While year over year was still exceptional, the aggregate consistently began to decline in August continuing thru year end.  However November & December did not decline from October as much as previous years.

Filed Under: Uncategorized Tagged With: , , , , , , , , ,

Press Release: Remington College Reduces Costs, Gains Greater Control over Their Lead Generation with Sparkroom Lead Deliver

November 11, 2009 By Leave a Comment

Lead Performance Management platform provides Remington marketers with real-time insight into lead performance resulting in more efficient media planning and execution

Toronto – November 11, 2009 – Sparkroom, Inc. (www.sparkroom.com), a leading provider of Lead Performance Management solutions, announced today that Remington College has chosen Sparkroom’s Lead Deliver and Lead IQ platforms to automate their lead delivery and gain real-time visibility into the performance of their direct response marketing channels. Sparkroom’s on-demand platform will enable Remington to take control over their lead management, reducing costs and allowing them to make more informed decisions, while holding lead providers accountable for performance.

“It was clear that bringing lead management in-house with Sparkroom would drive significant cost savings and give us greater control over our lead vendors. However the prospect of switching over all of our providers, implementing our complex business rules, and integrating with our various systems and partners was daunting – it really requires a solid solution from a vendor that can be supportive of our service level needs,” said Bob Lutz, Senior Vice President of Marketing for Remington College. “After speaking with some of Sparkroom’s other customers, I believe they have developed a methodology for rapid migration to their platform and that they will help my team come up to speed with minimal pain.”

With Sparkroom’s secure, scalable, on-demand platform in place, Remington College will:

  • Gain access to a self-service platform that will enable them to proactively manage their lead vendors, allowing them to develop tighter relationships with key media partners;
  • Increase conversion rates and lower acquisition costs through access to lead performance data that will enable them to optimize their spend against their strongest performing segments and eliminating waste in areas that are not yielding results;
  • Eliminate time-consuming and error-prone manual process steps through the application of custom business rules and integrated delivery of leads to their CRM system and third-party call centers.

“We are thrilled to be working with Remington College, Bob Lutz and his team,” said Jamie McDonald, CEO of Sparkroom. “We look forward to providing Remington with a software platform that will help them better manage and optimize their lead generation and admissions activities, ultimately giving them a competitive edge and helping them to scale their business more quickly.”

The Sparkroom Lead Deliver platform includes:

  • Real-time lead capture. Bring together leads from all of your direct response channels in one central database.
  • Complex lead validation and scrubbing.Validate that the leads being delivered are within your campaign dimensions and eliminate fraudulent, duplicate and invalid leads before they reach your call centers.
  • Robust lead delivery engine. Deliver valid leads to multiple destinations based on flexible and customizable distribution rules.
  • Integration with leading CRM and Student Information Systems. Pre-built connectors to leading vendor systems to insert new leads and extract conversion and admissions data.

About Sparkroom
Sparkroom is a leading provider of Lead Performance Management software and services. Sparkroom Lead Deliver and Lead IQ provide a business intelligence and lead delivery platform to give direct response marketers the tools and expertise needed to measure, manage and optimize their lead acquisition spending across every direct response channel. Sparkroom’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their lead buying activities and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. Founded in early 2007, Sparkroom is privately-held, with funding from private investors and Matrix Partners. For more information, visit www.sparkroom.com.

About Remington College
Remington College is a common name used by all 20 campuses of a group of affiliated companies of privately-owned post-secondary educational institutions. Remington College offers diplomas, bachelor’s and associate’s degrees in the fields of health science, criminal justice, business, electronics and information technology in 10 states and also offers online programs. Remington College and its predecessor companies have been part of the higher-education community since 1985.

Media Contacts
pr@sparkroom.com

Submit your EDU press releases Free: http://www.forprofitedu.com/press-release-submit/ 

to a whose who in EDU audience of over 3000+

Filed Under: Submit a Posting Tagged With: , , , , , , , , , ,

EDMC pending IPO has created some excitement!

September 29, 2009 By Leave a Comment

EDMC, Education Management Corp. planned IPO is getting lots of attention.  It may get frothy…  EDMC has some stellar holdings:

Art Institutes: with a focus on design, fashion, culinary & medical has achieved a significant brand in the market

Argosy: which focuses on Education, psychology, business, health & behavioral sciences also a strong brand with real credit to its quality & reputation.

Brown Mackie: really the career education focused division also has a strong history in accounting, business, criminal justice, tech, healthcare & legal keep them in the loop with the lower level degree programs even though they offer diploma, certs, assoc & bach

South: with it’s 100 year history & 5 locations really is an ongoing push for them as the online play has continued to move forward and gain ground.  Not yet a big boy, but clearly the management has the experience to take it to the next level.

Western State Univ. its little law school in Cali, may prove to be a future are of growth.

The EDMC group has brought together a strong management team who have done it before and hope to do it again.  They have the necessary tools & soon the resources.  It should be a nice one to watch.

Filed Under: Uncategorized Tagged With: , , , , , , , ,
« Older Posts
208