• That lead generators don’t contact/interact with the student prospects
• The the entire process is driven by the prospective student choosing and requesting
• That non-profits buy data on people who aren’t aware and the directly market them
• That the vendors are not in any way involved in the enrollment process
• That the education directories provide a valuable free service for prospective students
• That the lead generators have created much more outreach promoting education

Schools seem to think that if lead gen CPL has to either go away or change that CPC cost per click will remain…that doesn’t make any sense to me as ultimately the value of a click can be identified by conversions just as the value of a lead.  However, many mention that Google CPC is different as they set the price.  Other schools feel that placement fees/clotting fee will become the new normal. 

What do you think?

Almost all of the EDU lead vendors we have spoken to feel 2010 will continue to be strong for EDU lead gen, though most don’t expect a repeat of last year’s explosion.  Clearly the data suggests that most of the second half of 2009 showed a steady decline from the first half.  While year over year was still exceptional, the aggregate consistently began to decline in August continuing thru year end.  However November & December did not decline from October as much as previous years.

Toronto – November 11, 2009 – Sparkroom, Inc. (www.sparkroom.com), a leading provider of Lead Performance Management solutions, announced today that Remington College has chosen Sparkroom’s Lead Deliver and Lead IQ platforms to automate their lead delivery and gain real-time visibility into the performance of their direct response marketing channels. Sparkroom’s on-demand platform will enable Remington to take control over their lead management, reducing costs and allowing them to make more informed decisions, while holding lead providers accountable for performance.

“It was clear that bringing lead management in-house with Sparkroom would drive significant cost savings and give us greater control over our lead vendors. However the prospect of switching over all of our providers, implementing our complex business rules, and integrating with our various systems and partners was daunting – it really requires a solid solution from a vendor that can be supportive of our service level needs,” said Bob Lutz, Senior Vice President of Marketing for Remington College. “After speaking with some of Sparkroom’s other customers, I believe they have developed a methodology for rapid migration to their platform and that they will help my team come up to speed with minimal pain.”

With Sparkroom’s secure, scalable, on-demand platform in place, Remington College will:

• Gain access to a self-service platform that will enable them to proactively manage their lead vendors, allowing them to develop tighter relationships with key media partners;
• Increase conversion rates and lower acquisition costs through access to lead performance data that will enable them to optimize their spend against their strongest performing segments and eliminating waste in areas that are not yielding results;
• Eliminate time-consuming and error-prone manual process steps through the application of custom business rules and integrated delivery of leads to their CRM system and third-party call centers.

“We are thrilled to be working with Remington College, Bob Lutz and his team,” said Jamie McDonald, CEO of Sparkroom. “We look forward to providing Remington with a software platform that will help them better manage and optimize their lead generation and admissions activities, ultimately giving them a competitive edge and helping them to scale their business more quickly.”

The Sparkroom Lead Deliver platform includes:

• Real-time lead capture. Bring together leads from all of your direct response channels in one central database.
• Complex lead validation and scrubbing.Validate that the leads being delivered are within your campaign dimensions and eliminate fraudulent, duplicate and invalid leads before they reach your call centers.
• Robust lead delivery engine. Deliver valid leads to multiple destinations based on flexible and customizable distribution rules.
• Integration with leading CRM and Student Information Systems. Pre-built connectors to leading vendor systems to insert new leads and extract conversion and admissions data.

About Sparkroom
Sparkroom is a leading provider of Lead Performance Management software and services. Sparkroom Lead Deliver and Lead IQ provide a business intelligence and lead delivery platform to give direct response marketers the tools and expertise needed to measure, manage and optimize their lead acquisition spending across every direct response channel. Sparkroom’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their lead buying activities and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. Founded in early 2007, Sparkroom is privately-held, with funding from private investors and Matrix Partners. For more information, visit www.sparkroom.com.

About Remington College
Remington College is a common name used by all 20 campuses of a group of affiliated companies of privately-owned post-secondary educational institutions. Remington College offers diplomas, bachelor’s and associate’s degrees in the fields of health science, criminal justice, business, electronics and information technology in 10 states and also offers online programs. Remington College and its predecessor companies have been part of the higher-education community since 1985.

Media Contacts
pr@sparkroom.com

Submit your EDU press releases Free: http://www.forprofitedu.com/press-release-submit/ 

to a whose who in EDU audience of over 3000+

Art Institutes: with a focus on design, fashion, culinary & medical has achieved a significant brand in the market

Argosy: which focuses on Education, psychology, business, health & behavioral sciences also a strong brand with real credit to its quality & reputation.

Brown Mackie: really the career education focused division also has a strong history in accounting, business, criminal justice, tech, healthcare & legal keep them in the loop with the lower level degree programs even though they offer diploma, certs, assoc & bach

South: with it’s 100 year history & 5 locations really is an ongoing push for them as the online play has continued to move forward and gain ground.  Not yet a big boy, but clearly the management has the experience to take it to the next level.

Western State Univ. its little law school in Cali, may prove to be a future are of growth.

The EDMC group has brought together a strong management team who have done it before and hope to do it again.  They have the necessary tools & soon the resources.  It should be a nice one to watch.

Former GE Co. Chief Executive Jack Welch is lending  his name and money behind a successful educational entrepreneur Dr. Michael Clifford, injecting some star power into the budding industry of online education.

Mr. Welch is paying more than $2 million for a 12% stake in Chancellor University System LLC, which is converting formerly bankrupt Myers University in Cleveland into Chancellor University. It plans to offer most courses online. Chancellor will name its Master of Business Administration program The Jack Welch Institute.

June Search Volume

If you have not yet joined our linkedin group: For-profit Education, you can do so by clicking here and requesting to join: http://www.linkedin.com/groups?gid=1786509&trk=hb_side_g#h150-254

Well if the May results have any indication, it looks like a new trend and continued demand increase.  May proved to be yet another exceptional month for EDU search Volume.  In fact, and in many of the key for profit EDU terms May has beat out all other months over the last year… 

The only exception to this trend is the school name keywords, here April still led the way with the greatest volume for most and January for some of the big names.