Check out the April search volume: http://www.forprofitedu.com/marketing-firms/search-volume/april-2009-search-volume/
Educational Attainment of the Population 18 Years and Over, by Age, Sex, Race, and Hispanic Origin: 2008
May 12, 2009 By Leave a Comment
| Table 1. Educational Attainment of the Population 18 Years and Over, by Age, Sex, Race, and Hispanic Origin: 2008 | ||||||||||
| (Numbers in thousands. Civilian noninstitutionalized population /1.) | ||||||||||
| All Races | Educational Attainment | |||||||||
| Total | None | High school graduate | Some college no degree | Associate’s , occupational | Associate’s, academic | Bachelor’s | Master’s | Professional | Doctoral | |
| Both Sexes | ||||||||||
| .18 years and over | 224,703 | 824 | 69,480 | 44,168 | 9,016 | 9,573 | 40,070 | 14,893 | 3,009 | 2,485 |
| ..18 to 24 years | 28,398 | 47 | 8,296 | 10,356 | 608 | 799 | 2,511 | 128 | 17 | 14 |
| .25 years and over | 196,305 | 776 | 61,183 | 33,812 | 8,408 | 8,774 | 37,559 | 14,765 | 2,991 | 2,472 |
| ..25 to 29 years | 21,057 | 30 | 6,017 | 4,109 | 834 | 1,054 | 5,012 | 1,227 | 181 | 57 |
| ..30 to 34 years | 19,089 | 40 | 5,280 | 3,287 | 873 | 956 | 4,409 | 1,565 | 309 | 210 |
| ..35 to 39 years | 20,733 | 40 | 5,586 | 3,623 | 967 | 1,072 | 4,695 | 1,865 | 375 | 268 |
| ..40 to 44 years | 21,399 | 68 | 6,454 | 3,576 | 1,054 | 1,065 | 4,509 | 1,641 | 318 | 270 |
| ..45 to 49 years | 22,701 | 84 | 7,297 | 4,021 | 1,138 | 1,140 | 4,380 | 1,592 | 349 | 282 |
| ..50 to 54 years | 21,234 | 106 | 6,772 | 3,661 | 1,078 | 1,107 | 4,051 | 1,689 | 395 | 245 |
| ..55 to 59 years | 18,371 | 74 | 5,589 | 3,302 | 844 | 900 | 3,462 | 1,679 | 344 | 316 |
| ..60 to 64 years | 14,931 | 69 | 4,632 | 2,710 | 603 | 619 | 2,634 | 1,377 | 268 | 289 |
| ..65 to 69 years | 11,165 | 61 | 3,904 | 1,844 | 379 | 335 | 1,568 | 842 | 155 | 231 |
| ..70 to 74 years | 8,423 | 79 | 3,095 | 1,262 | 231 | 221 | 1,063 | 514 | 92 | 133 |
| ..75 years and over | 17,202 | 126 | 6,560 | 2,417 | 406 | 305 | 1,776 | 773 | 206 | 172 |
| Male | ||||||||||
| .18 years and over | 108,862 | 396 | 34,048 | 20,735 | 4,111 | 3,980 | 19,102 | 6,920 | 1,888 | 1,631 |
| ..18 to 24 years | 14,392 | 29 | 4,557 | 4,925 | 268 | 387 | 1,060 | 34 | 11 | 3 |
| .25 years and over | 94,470 | 367 | 29,491 | 15,810 | 3,843 | 3,593 | 18,042 | 6,886 | 1,877 | 1,628 |
| ..25 to 29 years | 10,721 | 16 | 3,423 | 2,058 | 417 | 432 | 2,305 | 475 | 69 | 24 |
| ..30 to 34 years | 9,489 | 17 | 2,933 | 1,539 | 407 | 423 | 2,060 | 623 | 150 | 110 |
| ..35 to 39 years | 10,291 | 20 | 3,004 | 1,844 | 433 | 454 | 2,170 | 819 | 213 | 152 |
| ..40 to 44 years | 10,589 | 43 | 3,387 | 1,620 | 503 | 404 | 2,082 | 790 | 186 | 172 |
| ..45 to 49 years | 11,165 | 49 | 3,796 | 1,803 | 514 | 428 | 2,034 | 789 | 214 | 196 |
| ..50 to 54 years | 10,374 | 65 | 3,438 | 1,751 | 509 | 448 | 1,931 | 691 | 266 | 155 |
| ..55 to 59 years | 8,929 | 39 | 2,462 | 1,609 | 390 | 401 | 1,784 | 830 | 244 | 206 |
| ..60 to 64 years | 7,150 | 22 | 2,002 | 1,261 | 289 | 287 | 1,398 | 703 | 186 | 199 |
| ..65 to 69 years | 5,238 | 23 | 1,606 | 824 | 171 | 155 | 841 | 452 | 122 | 180 |
| ..70 to 74 years | 3,740 | 31 | 1,156 | 537 | 98 | 92 | 570 | 291 | 74 | 100 |
| ..75 years and over | 6,785 | 40 | 2,283 | 965 | 112 | 68 | 868 | 422 | 155 | 134 |
| Female | ||||||||||
| .18 years and over | 115,841 | 427 | 35,432 | 23,433 | 4,905 | 5,593 | 20,968 | 7,973 | 1,121 | 855 |
| ..18 to 24 years | 14,006 | 18 | 3,740 | 5,431 | 340 | 412 | 1,451 | 94 | 7 | 11 |
| .25 years and over | 101,835 | 409 | 31,692 | 18,002 | 4,565 | 5,181 | 19,517 | 7,879 | 1,114 | 844 |
| ..25 to 29 years | 10,337 | 14 | 2,594 | 2,051 | 417 | 622 | 2,708 | 752 | 112 | 33 |
| ..30 to 34 years | 9,600 | 23 | 2,347 | 1,747 | 466 | 533 | 2,349 | 942 | 158 | 100 |
| ..35 to 39 years | 10,442 | 20 | 2,582 | 1,779 | 534 | 619 | 2,526 | 1,046 | 163 | 116 |
| ..40 to 44 years | 10,810 | 24 | 3,067 | 1,957 | 551 | 661 | 2,427 | 852 | 133 | 99 |
| ..45 to 49 years | 11,536 | 35 | 3,501 | 2,219 | 625 | 712 | 2,346 | 803 | 136 | 86 |
| ..50 to 54 years | 10,860 | 41 | 3,333 | 1,909 | 569 | 659 | 2,120 | 998 | 129 | 90 |
| ..55 to 59 years | 9,442 | 34 | 3,126 | 1,693 | 454 | 499 | 1,678 | 849 | 100 | 110 |
| ..60 to 64 years | 7,781 | 47 | 2,630 | 1,449 | 314 | 332 | 1,236 | 674 | 82 | 90 |
| ..65 to 69 years | 5,928 | 37 | 2,297 | 1,020 | 208 | 180 | 727 | 390 | 33 | 51 |
| ..70 to 74 years | 4,683 | 48 | 1,939 | 725 | 133 | 129 | 493 | 222 | 18 | 33 |
| ..75 years and over | 10,417 | 86 | 4,277 | 1,452 | 295 | 236 | 908 | 351 | 51 | 38 |
| Footnotes: | ||||||||||
| A dash (-) represents zero or rounds to zero. | ||||||||||
| /1 Plus armed forces living off post or with their families on post. | ||||||||||
| /2 12th grade no diploma are included in this category. | ||||||||||
| Source: U.S. Census Bureau, Current Population Survey, 2008 Annual Social and Economic Supplement | ||||||||||
| Internet Release date: April 2009 | ||||||||||
Link to data: http://www.census.gov/population/www/socdemo/education/cps2008.html
Low cost/tuition online schools…they have been growing, what are your thoughts of long term prospects?
May 7, 2009 By 3 Comments
There have been a number of entrants into the online degree space whose tuition are at significantly lower price points than the majors. Some of these have seen tremendous enrollment growth over the last year to two. In addition, they have remained (in many cases) extremely profitable. What are your thoughts on these low price providers? How do you think they will fare long term? Will they be able to continue to grow with the high marketing/lead costs?
EDU stocks trading at low prices & multiples
May 1, 2009 By Leave a Comment
Take a look at the EDU stocks, now looks to be a good time to buy in at good prices and at multiples as low as they have been in a while. With all the bullish discussion of late the EDU sector has taken a hit. With people/investors being short sighted and thinking, hey if this is the beginning of a recover, we need to get out of those counter cyclical edu stocks now as they will surely go down… Our thoughts are with what Samuel Clemens once wrote: Let us be thankful for the fools, but for them the rest of us would not succeed! Sure the sheer volume of the selling and shorting may bring these stocks a little lower, but watch them continue to grow, continue to be profitable, and continue to be strong companies…. and ultimately their stock prices will continue to go higher.
What ever happened to Apollo’s Billion Dollar International Investment Fund?
April 20, 2009 By 5 Comments
| Remember the press release from 2007 about Apollo’s billion dollar invetment with Carlyle? What ever happened with that?Apollo Group and the Carlyle Group Form $1 Billion Joint Venture to Make Investments in the International Education Services Sector |
| PHOENIX & WASHINGTON–(BUSINESS WIRE)–Oct. 22, 2007–Apollo Group, Inc. (Nasdaq:APOL) (“Apollo Group” or the “Company”), and private equity firm The Carlyle Group (“Carlyle”), today announced that they have formed a $1 billion joint venture, Apollo Global, Inc. (“Apollo Global”). Apollo Global intends to make a range of investments in the international education services sector. Apollo Global will target investments and partnerships primarily in countries outside the U.S. with attractive demographic and economic growth characteristics. Apollo Group has committed up to $801 million and will own 80.1% of the joint venture. Carlyle has committed up to $199 million and will own 19.9% of Apollo Global. Investments and funding will be subject to approval by the respective investment committees of both Apollo Group and Carlyle. Apollo Global will be a consolidated subsidiary of Apollo Group and Greg Cappelli, Apollo Group’s Executive Vice President and Director will be Chairman of the subsidiary.Commenting on the new venture, Greg Cappelli said, “We are very excited about this new joint venture and our partner, The Carlyle Group. Our core competencies in the education space, combined with Carlyle’s industry relationships and strategic assets across the global education sector, will allow us to successfully capitalize on the tremendous global opportunity that exists in the marketplace.”
Brian Mueller added, “We will continue to invest capital in our high return core domestic business, and through Apollo Global, we will also explore strategic and value creating global acquisition opportunities. Importantly, we reiterate that any investment must meet our disciplined investment criteria as we remain committed to creating long-term value for our shareholders.” Brooke B. Coburn, Managing Director and Co-head of Carlyle Venture Partners III, L.P., said, “Global demand for higher education is strong. Apollo Group’s operational expertise coupled with Carlyle’s global network make this a powerful partnership.” The remaining six directors who comprise Apollo Global’s board include Brian Mueller, President and Director of Apollo Group, Peter V. Sperling, Senior Vice President, Secretary and Director of Apollo Group, Roy A. Herberger, Jr., an Apollo Group Director, Jeff Langenbach, Vice President Corporate Development of Apollo Group and Apollo Global’s interim President, Brooke B. Coburn, Managing Director and Co-head of Carlyle Venture Partners III, L.P. and Charles C. Moore, Managing Director on Carlyle’s U.S. Venture and Growth team. About Apollo Group, Inc. Apollo Group, Inc. has been an education provider for more than 30 years, operating the University of Phoenix, the Institute for Professional Development, the College for Financial Planning, Western International University and Insight Schools. The Company offers innovative and distinctive educational programs and services at high school, college and graduate levels at 259 locations in 40 states and the District of Columbia; Puerto Rico; Alberta and British Columbia, Canada; Mexico and the Netherlands, as well as online, throughout the world. For more information about Apollo Group, Inc. and its subsidiaries, call (800) 990-APOL or visit Apollo on the company website at: www.apollogrp.edu. About The Carlyle Group The Carlyle Group is a global private equity firm with $75.6 billion under management committed to 55 funds. Carlyle invests in buyouts, venture & growth capital, real estate and leveraged finance in Africa, Asia, Australia, Europe, North America and South America focusing on aerospace & defense, automotive & transportation, consumer & retail, energy & power, financial services, healthcare, industrial, infrastructure, technology & business services and telecommunications & media. Since 1987, the firm has invested $32.3 billion of equity in 686 transactions for a total purchase price of $157.7 billion. The Carlyle Group employs more than 900 people in 21 countries. In the aggregate, Carlyle portfolio companies have more than $87 billion in revenue and employ more than 286,000 people around the world. www.carlyle.com.
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Whens the next wave of acquisitions comming?
April 20, 2009 By Leave a Comment
I have heard a few rumors but wanted to see what you think. 2002-2003 was suck a massive year for acquisitions but we haven’t seen a boom year (regarding acquisitions) since. Whose ripe for the picking? Whens the next roll-up coming out? There are so many nice mid-sized private for-profit schools out there just lining up for the picking…
Bridgepoint Education Inc goes public below asking
April 15, 2009 By Leave a Comment
Priced at $10.50 with a target $11-$14
Bridgepoint Education, which has two small traditional college campuses and 98% of its students attending exclusively online, generated more than twice the revenue and eight times the earnings in 2008 versus 2007, ending the year with $26.4 million in profits. It has more students, faster enrollment growth and a higher operating profit margin, at 15%, than the last online college that went public, Grand Canyon Education Inc.
Stock is up to $11.33 was as high as $11.68
In Sourcing vs. Outsourcing
April 8, 2009 By 2 Comments
A lot of talk has surfaced in the last few months over the topic of In-sourcing vs. Outsourcing. I guess this could be an expected outcome of Apol buying Aptimus. Clearly there are advantages of both, here are some of them:
Outsourcing:
- Leveraging a firm who is experienced, and leveraging their power with the vendors for pricing & placement.
- Leveraging the firms experience and knowledge of the broader vendor universe with regards to conversion rates, volume, sourcing & price.
- Leveraging the firms knowledgebase of conversion rates from other schools with similar vendors to determine how competitive you are with your leads. Leveraging multiple schools analytics vs. your own.
- Limit internal headcount based on outsourced components.
- Better chance of identifying lead fraud.
- Utilizing the firm as a means of stability, reduces risk due to internal turnover issues.
In-sourcing:
- Capitalizing on owning the market intelligence of sourcing, conversions & pricing
- No paying a mark-up on lead spend/agency fees
- Stronger direct relationships with lead sources
- Complete control of marketing…good & bad
- Owning of own marketing analytics
There are more for both, and if you have some feel free to share and we will add them. I think it also comes down to size of school/system as well as growth objectives. Often smaller schools tend to be to small to outsource while many of the largest reach a point where it becomes too costly. The good news is that technology has been advancing and there are more options today than in years past.
Feel free to contact us for more detailed information or for us to help you determine which choice is better for you based on your near & long term goals.
Will online masters growth hold up?
April 1, 2009 By 1 Comment
After speaking with many analysts over the last few months there are two big fears that keep being repeated. The first being bad debt and the other top fear is the continued growth of online Master programs. The main reasons mentioned are potential future cuts by corporations of tuition reimbursement & continued decline in economy, thus affordability of education.
While I have heard of reports indicating that the risk of loosing corporate tuition reimbursement is minimal, are those accurate? Who were polled? HR people, they are usually the last to know.
Will the economy get so bad that people fear they will not be able to afford the monthly out of pocket costs of their tuition along with their rent, car, insurance and food?
The search volume as well as lead volume continue to show strong demand.
What do you think? Are you seeing anything either in support of this or to the contrary?
As expected Apol exceeds expectations, yet analysts still fear
April 1, 2009 By 1 Comment
For its fiscal second quarter, Apollo Group reported earnings of $0.77 per share, $0.12 better than the First Call consensus of $0.65.
Revenues rose 26.3% year-over-year to $876.1 million, topping the consensus estimate of $865.5 million.
Contributing to the growth was a 20.4% year-over-year increase in degreed enrollment to 397,700.
With all of this good news the stock is down $12.00
Why?
- Fear of increasing bad Debt
- Fear of increasing marketing costs…even though TV costs are down and online leads have remained consistant
- Fear that growth at this scale cannot continue at this pace
- Fear of management changes…even though that is to be expected with a new leader.
Since bad debt has increased for UoP, the market also pounded ESI as when it comes to bad debt fears, they are the one most feared followed by CECO & COCO.
How bad do you think the bad debt will be?