Special Discount for Leadscon to For-Profit EDU group Members

July 14, 2011 By EDU Guy Leave a Comment

For-

Profit-

Educatio

n Group Members,

If you haven’t done so already, it’s time to make plans for LeadsCon East 2011, August 24 and 25 in New York City.

Every show is a who’s who of customer acquisition and inquiry generation. This year is no exception, and with the sweeping changes taking place in the for-profit-education sector, never has attending LeadsCon East been more timely or valuable.

As we try to do at each show, we have organized a special group discount of $150 off the current price and more than $300 off the on-site price. The past two LeadsCon East shows have sold out so don’t delay.

—————————
* View the Exhibitor List *
—————————
Your tickets gets you into the expo, along with all sessions and networking events:
http://bit.ly/nJVila

—————————————–
* Check out the Full Conference Program *
—————————————–
Two full days of relevant and timely sessions:
http://bit.ly/nlKwiH

—————————————
* See the List of Companies Attending *
—————————————
More than 400 have already signed up:
http://bit.ly/n9HrBp

————
* SAVE BIG *
————
You MUST use this link in order to save. Registering through LeadsCon.com will result in you paying more:
http://bit.ly/ncJLgG http://www.leadscon.com/special-discount-for-profit-education-group-members.html

(Offer valid on new registrations only. No refunds on existing registrations. While supplies last. You MUST use this link above in order to save.)

We look forward to seeing you there!

Filed Under: Education Industry Events, Uncategorized Tagged With: career colleges, career education, education lead generation firms, educational marketing, for profit education, forprofit colleges, Lead Generation, lead generation conference, leadscon, student marketing

a Special opportunity for a Free trial of CareerMotivations Assessment

July 8, 2011 By EDU Guy Leave a Comment

ForProfitEdu.com is pleased to announce a Special opportunity for a Free trial of the CareerMotivations Assessment for its Members. This opportunity is open to the first 10 Colleges that inquire and get started. CareerMotivations is a fully validated assessment (University of Minnesota did the validation study) and over 7,000,000++ have taken the assessment. In essence a person takes the assessment and it tells them which career paths (US govt. data Onet) they are most motivated to enjoy & succeed in. It provides them with their learning styles, motivational qualities & which corresponding degree programs (available at your colleges) are a best match for them based on Govt. CIP code (Classification of Instructional Programs). It also provides the most recent Government data as to the career description, the employment outlook for that career path, related career paths, as well as salary information.

The tool is customized for each school/system, CareerMotivations enters all of the schools specific programs (CIP codes) and the school tells us what questions to ask on the registration (this becomes a valuable lead). Then the user takes the assessment and when completed they can see the matches to each of the school’s programs as well as all of the government descriptions around each of them. The report data is incredibly easy to understand yet detailed and the relationship & trust the admissions representative can have with the potential student and family is unmatched. In essence, it provides a new low cost means of generating interested students, a strong bond and value created with admissions and a greater likelihood the student enrolls in the correct program (thus more likely to graduate), not to mention it shows the world that the school cares about each student individually and makes efforts to help the student make wise choices with accurate information.

Additional benefits over time include the ability to identify specific motivational traits & learning styles which tend to align with students who graduate as well as those students who drop. Once these are identified, schools can utilize this information on intake to determine the appropriate degree path for the student and which ones may need additional attention from student management to help them graduate.

Schools thus far, have been interested in adding this to their website for increased inquiry generation, utilization in recirculation email campaigns to regenerate students from old leads and in social media & TV advertising to increase return on their advertising.

If you are interested in the Free Trial please contact us: http://www.careermotivations.com/contact-us/

CareerMotivations and ForprofitEDu are non related entities, if your firm has a special offer for the 5000+ member of forprofitedu.com group please contact us

Filed Under: For Profit Education Industry, Uncategorized Tagged With: assessment tools for colleges, career assessments, career colleges, career education, career motivations assessment, college assessments, educational marketing, for profit education, Gainful employment, quality of online education, student marketing

Transparency

June 28, 2011 By EDU Guy 4 Comments

With all that’s going on with regards to compliance and schools taking more and more time to be selective in who they work with, will aggregators eventually give in to transparency? This topic is one of many heated discussions. I have been to multiple edu marketing panels with the who’s who of the major edu aggregators and it seems to be split. Some of them say that if forced to they will come around and identify all of their sources, others however refuse to and say they will never disclose every source for their leads. They believe their lead quality speaks for itself and don’t believe transparency is necessary. Well these firmare very protective of their sources and they do not want to be open for cannibalization, but if there is some type of vendor protection why can’t there be complete transparency. Some believe its because of the use of call center generated leads which continue to be tossed into the pile of Internet generated leads for many of the lead providers both at the top and bottom of the food chain. I think schools have the right to know where the leads are comming from PROVIDED they protect the lead sources from their vendors, non-circumvention, non-disclosure etc should help provide this protection. Many of the most astute schools will agree to this in order to get the transparency they want. What do you think?

Filed Under: Education Lead providers, Educational Marketing, Uncategorized Tagged With: career colleges, career education, consumer demand for education, Department of Education, DOE, education lead generation firms, educational marketing, for profit education, forprofit colleges, quality of online education, student marketing

Debate Over Pay for Overseas Recruiters

June 1, 2011 By EDU Guy 1 Comment

A dirty secret used heavily by traditional colleges and unknown to many is now coming under pressure.

Interesting article from the Chronicle on the debate over paying recruiter fees for students. Overseas recruiting practices coming into scrutiny.

The long-simmering debate over the ethics of paying overseas student recruiters is threatening to boil over.

American colleges could be forced to choose between contracting with international-recruitment agents, who supporters say are a critical conduit for students in an increasingly crowded global education market, and maintaining their standing in the primary U.S. membership organization for admissions officials. That group, the National Association for College Admission Counseling, released a proposed policy statement last month, which, if approved by its members, would expressly forbid colleges from using commission-based agents to recruit domestically or internationally. Colleges that do could be subject to sanctions.

At the annual meeting here this week of Nafsa: Association of International Educators, the admissions group’s potential policy change is being received uneasily by college officials and overseas counselors alike. Hundreds of conferencegoers packed a Tuesday afternoon session on overseas recruiting.

The proposed policy would not ban the use of all private-sector recruiters abroad. Rather, it would prohibit American colleges from paying overseas agents on a per-student basis. That practice already is illegal in the United States, and the change would bring domestic and international policy in line.

Interesting how the traditional are so quick to comment negatively on the recruiting practices of the for profits in the US while they pay fees for international students.

view article in its entirety at the Chronicle: http://chronicle.com/article/Debate-Over-Pay-for-Overseas/127730/

Filed Under: Uncategorized Tagged With: Department of Education, for profit education, international student frenzy, non profits paying recruiting fees, non-profit vs. for profit, pay per student fees, student marketing, traditional's pay fees for students

Tom Ferrara to moderate Education panel at BMO Marketing Conference

May 18, 2011 By EDU Guy 1 Comment

June 2, 2011

Join us for our 3rd annual conference showcasing leading companies in the Advertising & Marketing Services sector. The conference will focus on trends in technology and consumer behavior and their impact.

3rd annual advertising & marketing services conference Grand Hyatt • Park Avenue at Grand Central • New York City

Education Marketing Moderator: Tom Ferrara, Creator of ForProfitEDU.com & CEO of FF Ventures

Ad Venture Interactive, Mike McHugh, COO

Avenue100 Media Solutions, Brian Eberman, CEO

EducationDynamics, Steve Issac,Co-Founder & Senior Advisor

The CollegeBound Network, Greg O’Brien, CEO

Link to the Agenda: http://www.bmocm.com/conferences/showAgenda.aspx?id=325

Link to registration: https://www.meetmax.com/sched/event_9091/investor_reg_new.html?cmd=register&event_id=9091

BMO conferences are consistently some of the best events every year, usually standing room only with the industry’s top companies and executives, if you can be there, GO!

Filed Under: Education Industry Events, Uncategorized Tagged With: BMO conference on marketing, career colleges, career education, Department of Education, education marketing, educational marketing, for profit education, forprofit colleges, student marketing, Top marketing conferences

Many colleges bolstering quality of intake with assessments

May 9, 2011 By EDU Guy 1 Comment

A good sign has risen over the last year as many of the nations top for profit colleges make strides in improving their intake mechanisms. Instead of the previous standard open door policy colleges are now working to ensure a better fit for both the colleges and students best interest. Assessments are starting to surface as a way for both the students and colleges to learn more about what is best for them.

By taking simple assessments many colleges are learning which programs the students are most motivated to succeed in and thus more likely to graduate, which is the shared goal of the student and institution. Others are using assessments as a means to uncover weakness areas which need additional support from student services and professors.

Bottom line is that the smarter long term players have understood that now is the time to re-build for the future, while the market is expecting a slowdown anyway. The result will be long term sustainable growth with better outcomes for all!

Filed Under: For Profit Education Industry, Uncategorized Tagged With: admissions, admissions assessments, education industry, for profit education, forprofit college assessments, forprofit colleges, forprofit edu, managing default rates at schools, non-profit vs. for profit, quality of online education, student marketing

Only 30% of schools see lead scoring as valuable or a must

April 11, 2011 By EDU Guy 6 Comments

Over the last few years there have been tremendous amount of conversations over the need for and value of lead scoring. While companies such as targus have secured nice subscription based revenue models by charging for lead scoring service many don’t find them as necessary. In the beginning vendors dismissed the value and accuracy of lead scoring as clearly they dented the “valid lead” pile. Arguments ensued as to how you can say the lead is not valid when the data is accurate and the person initiated the action of requesting info from the schools. Others claimed it was the equivalent of profiling and thus prevented equal access.

With the gainful employment regulations pending many more schools looked into it as they felt compelled to target a higher level (financially) demographic for fear the other could not afford an education. Once again leave it to the Govt. to create rules that negatively effect those who need it the most… but I digress…

The results of the 2011 EDU survey showed that only 8.3% considered lead scoring extremely valuable and 22.6% found it valuable. Which means 70% don’t see much value or importance in it, especially for 2011. While I am sure that targus folk will differ and many may be in arms regarding this post, we are simply reporting what the schools and industry responded in the 2011 EDU advertising and marketing survey!

Filed Under: Educational Marketing, Uncategorized Tagged With: career education, consumer demand for education, education industry, education lead generation firms, education marketing, educational marketing, for profit education, forprofit colleges, Gainful employment, lead scoring in education, student marketing, targus lead scoring, value of lead scoring

University of phoenix & nexus research first report on most efficient systems of higher education

September 2, 2010 By EDU Guy Leave a Comment

Two years ago, the founders of the University of Phoenix announced plans that they were going to create an independent, nonpartisan research institute to examine significant educational issues affecting nontraditional students and for-profit higher education. Industry analysts, excited to get a peek into the loads of data that Phoenix and other proprietary institutions track about their students and teaching methods,were excited about the news.

The report, “For-Profit Colleges and Universities: America’s Least Cost and Most Efficient System of Higher Education,” lofts praises of the University of Phoenix and other for-profit colleges. It postures that many of the problems of the industry highlighted in Congressional hearings and flow of negative news accounts are not systemic, and also dishes an attack on traditional colleges as “studies in inefficiency.”

the full report is available here: http://nexusresearch.org/1/NexusStudy8-31-10.pdf

Filed Under: Uncategorized Tagged With: apollo, career colleges, career education, consumer demand for education, cost of tuition, for profit education, for-profit, forprofit colleges, managing default rates at schools, nexus research report on education, nexus research report on for profit education, non-profit vs. for profit, student marketing, univeristy of phoenix default rate, University of phoenix

dont miss todays Senate hearing at 10:00 on recruitment practices in forprofit education

August 4, 2010 By EDU Guy Leave a Comment

Full Committee Hearing – For-Profit Schools: The Student Recruitment Experience

Committee:

Senate Committee on Health Education Labor and Pensions

Date:

Wednesday, August 04 2010, 10:00 AM

Place:

106 Dirksen Senate Office Building

Witnessesreturn to top

Panel I

Gregory Kutz , Managing Director, Office of Forensic Audits and Special Investigations, U.S. Government Accountability Office, Arlington, VA

Panel II

David Hawkins , Director of Public Policy and Research, National Association for College Admission Counseling, Arlington, VA
Michale McComis , Executive Director, Accrediting Commission of Career Schools and Colleges, Arlington, VA
Joshua Pruyn , former Admissions Representative, Alta College, Inc., Denver, CO

Filed Under: Uncategorized Tagged With: consumer demand for education, Department of Education, DOE, for profit education, forprofit colleges, in-sourcing vs. outsourcing, senate hearings on for profit education, senate hearings on student recruitment, student marketing

EDMC selection of double positive as agency of record leave most industry veterans scratching their heads…

August 2, 2010 By EDU Guy 1 Comment

When it was announced that EDMC had selected the small firm double positive as it’s agency of record, many people seemed confused. At leadscon last week many of the industries largest marketers and agencies were wondering how that happened. Other however seemed to clearly understand. The theory isthat they were selected because of the advertising.com connection, in essence a senior exec of double positive was previously the point man for the apollo exclusive with advertising.com. Clearly EDMC as well as the online unit are being run by former UoP exec’s and thus they pushed the deal thru with doublepos. Interesting though we all know how the UoP deal with ad.com turned out….. hence their purchase shortly thereafter of aptimus. Could they be simply doing a try and buy with double positive…

Filed Under: Uncategorized Tagged With: advertising.com, apollo, aptimus, double positive, EDMC, education management corporation, educational marketing, student marketing